Діана

DIANA SHPAK
DIGITAL MARKETING SPECIALIST
Odesa, Ukraine
remote/relocate | [открыть контакты](см. выше в блоке «контактная информация»)
| [открыть контакты](см. выше в блоке «контактная информация»)
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PROFILE SUMMARY
I'm a Digital Marketing Specialist with a diverse background spanning direct sales, retail
management, and digital strategy. I work with Meta Ads, Google Ads, and Keyword
Research, and bring practical design skills in Figma, Photoshop, and Illustrator to every
project. I'm currently earning a degree in Psychology - something that gives me a deeper
understanding of audience behavior and helps me craft more persuasive, human-centered
content. On top of that, I'm a strong communicator and fast learner who adapts quickly,
stays calm under pressure, and consistently demonstrates enthusiasm, responsibility, and
leadership across both professional and academic settings.

EXPERIENCE
Direct Sales Manager Oct 2025 – Jan 2026
Managed direct communication with clients across digital channels, providing
consultations and driving product sales
Handled incoming inquiries and responded to comments, maintaining a high level of
customer engagement and satisfaction
Actively promoted and sold products, identifying client needs and offering tailored
solutions
Store Administrator & Direct Sales Manager Oct 2024 – Sep 2025
Oversaw daily store operations, ensuring smooth workflow and a high standard of
customer service:
Drove retail sales by engaging with customers on the floor, presenting products, and
closing deals:
Managed store accounting and financial reporting, including cash reconciliation and
bookkeeping:
Supervised visual merchandising and maintained store appearance in line with brand
standards:
Performed direct sales management duties, handling client communications and online
inquiries alongside in-store responsibilities.
Key accomplishments:
Successfully combined two roles (Store Administrator + Direct Manager), demonstrating
strong multitasking and organizational skills
Maintained consistent store performance through attentive inventory control and
financial oversight
EDUCATION
Institution Odesa I. I. Mechnikov National University
Specialization: Psychology, 2024 – present

SKILLS
Digital Advertising Email Marketing
Google Ads, Meta Ads, campaign Campaign creation, A/B testing, customer
creation, keyword research, audience outreach
targeting, campaign optimization Copywriting
Social Media Marketing (SMM) Engaging and persuasive advertising content
Instagram, Facebook, audience creation
engagement, influencer collaborations, Market Research & Strategy
social media strategy Research tools, trend analysis, audience
SEO segmentation
Keyword research, competitor analysis Design Tools
Analytics Adobe Illustrator, Photoshop, Canva, Figma
Google Analytics, Meta Business Suite, English - B1
performance tracking, campaign
performance analysis

PROJECT
Digital Marketing Specialist
Responsibilities:
Developed and launched a Search advertising campaign via Google Ads, managing full
campaign setup, audience segmentation, and targeting parameters to maximize reach
and relevance.
Conducted in-depth market research and competitor analysis to identify opportunities
and inform campaign positioning and bidding strategy.
Built a detailed media plan, including budget allocation, forecasting, and performance
benchmarking across campaign stages.
Performed SEO optimization, including keyword research, search query analysis, and
on-page recommendations to improve organic visibility alongside paid efforts.
Crafted ad creatives tailored to target audience segments, ensuring messaging
alignment with campaign goals and brand tone.
Managed audience targeting and segmentation strategies, leveraging behavioral and
demographic data to improve ad relevance and reduce wasted spend.
Analyzed campaign KPIs - including CTR, CPC, CPA, and conversion rate - to evaluate
performance and drive data-informed optimizations.
Developed and executed a short-term marketing strategy focused on achieving
measurable results within defined timeframes and budget constraints.

ADDITIONAL EDUCATION
Digital Marketing Basics course at Mate academy
Front-end Basic course at Hillel
Web Design Basic course at Hillel