Катерина

Kateryna Kumanova
MARKETING & PROJECT LEAD

Marketing & Project Lead with 6+ years managing cross-functional teams, digital projects, and brand
growth across EU and US markets. Full-cycle ownership from strategy and roadmap to execution,
coordinating content, design, development, and external contractors toward shared KPIs. Expertise in
digital marketing funnels, performance campaigns, SEO, and brand strategy, with hands-on B2C
e‑commerce experience in the jewellery segment.

WORK EXPERIENCE

Marketing & Project Lead (remote) Oct 2025 – June 2026
C O N TA C T
Kea (remote, EU/UAE)

✉ [открыть контакты](см. выше в блоке «контактная информация») Led the marketing direction as project owner: coordinated cross-functional teams (content, design, development)

☎ [открыть контакты](см. выше в блоке «контактная информация») and external contractors against shared KPIs, owning deadlines, priorities, and task dependencies.
Project roadmap & delivery: managed digital expansion from a single landing page to a full multi-page site, owned
⚲ Madrid, Spain
milestones, dependencies, and delivery timelines across teams.
in Kateryna Kumanova C-level reporting: owned the investor pitch-deck process across multiple stakeholders and delivered regular
strategic updates to leadership.
E D U C AT I O N Full event project management: built an ICP-aligned events calendar for EU/US presence, coordinating logistics,
supporting materials, and merchandise production.
MSc, Entrepreneurship & Innovation AI-driven process optimization: designed and operated custom AI workflows across content, SEO, and analytics,
Università degli Studi di Padova, Italy compressing team-sized workloads into repeatable, scalable processes.
2022–2025 · GPA 28.5/30 Contractor & vendor management: sourced, onboarded, and managed external partners for paid media, PR, and
MSc, Economy & Enterprise Development Strategy content production.
Odesa National Economic University, Ukraine
Marketing Manager (remote) Mar 2025 – Sept 2025
2020–2021 · GPA 97.6/100
INQUD, Poland
BSc, Enterprise Economy & Business Management
Managed all marketing operations end-to-end: coordinated PR, sales team, contractor teams, and marketing
Odesa National Economic University, Ukraine
budgets as a single project owner.
2016–2020 · GPA 99.5/100
Performance marketing: built a stable lead-generation flow via Meta Ads in B2B fintech, generating +85 leads/month
Exchange semesters: Universidad Carlos III de Madrid at 23% qualified conversion rate.
(2023–24) · Freie Universität Berlin (2021) SEO project delivery: executed strategy lifting organic search +38.7% and impressions +34.1%; grew Top-10
keywords to 151 and tripled Top-3 rankings.
SKILLS Brand & content: revamped 8 website pages, launched 2 product pages, ran PR campaigns, and launched an
Instagram account reaching 117.3K organic views in month one.
GROWTH & MARKETING
Performance marketing, lead generation, SEO, content Marketing Manager (remote) Aug 2023 – Mar 2025
strategy, email marketing, PR, A/B testing ItsHot Jewelry, New York, USA
PROJECT MANAGEMENT Led brand, SMM, and visual strategy for a B2C luxury jewellery e-commerce brand, building deep fluency in US
ClickUp, Jira, Notion, Trello, Monday, Miro, Figma, consumer behaviour and market dynamics.
Slack, Google Workspace
Directed multiple external teams (content, PR agency, web dev) as the single coordination point, managing end-to-
ANALYTICS & ADS end project delivery and quality control.
GA4, Search Console, Meta & LinkedIn Ads, HubSpot Owned influencer marketing end-to-end, increasing sales +14% and saving $22,000 in budget.
AI & AUTOMATION Built lead-gen flow through always-on paid social; onboarded 4 strategic partners to scale output without adding
AI agent design & operations, prompt workflows, AI- headcount.
native marketing Coordinated with fulfillment and shipping teams on order processing and packaging materials, ensuring brand-
consistent customer experience.

LANGUAGES
Account Manager & Academic Advisor Jan 2023 – Aug 2023
Admission Academy, Milan, Italy
Ukrainian native English C1
Russian C2 Bulgarian C1 Managed B2C client communications and university partnerships, attracting 20 new clients and securing admissions
Spanish A2 French A2 for 10 of 12 mentored applicants.

Chinese A2
SMM Manager & Speaking Club Team Lead Dec 2021 – Sept 2022
TREX-EVS (European Solidarity Corps), Izmir, Turkey
INTERESTS
Built social-media and brand strategy from scratch, grew engagement and followers, and led educational events as
brand speaker.
Yoga · Pilates · Running · Travelling · Languages
· Photography
Marketing & SMM Assistant 2020 – 2021
Privilegia, Odesa, Ukraine
Developed brand and social strategy from scratch, ran competitor/audience research, and led designers on
Instagram content.

C E RT I F I C AT E S

Inside LVMH Certificate
LVMH, 2025 · Creation & Branding, Operations & Supply Chain
View all certificates & badges

REFERENCES

Available on request.