Антон

Anton Atamas
User Acquisition Manager | Performance Marketing Specialist
• Ukraine • [открыть контакты](см. выше в блоке «контактная информация») • t.me/Fanarch • LinkedIn • English: B1

Professional Summary
Performance marketer with 4+ years of experience across paid acquisition, operations, and B2B sales. Managed
up to $100k/month in Meta Ads spend on Tier-1 and emerging markets (US, CA, EU, LATAM, Asia), consistently
hitting CAC and ROAS targets for digital products. Deep expertise in unit economics (LTV, CAC, Payback
Period), tracking infrastructure (Meta CAPI, S2S), and funnel optimization. Hands-on background in building
operational systems and managing cross-functional teams — brings structure and analytical rigor to every
channel.

Core Skills
Paid Acquisition:Meta Ads (CBO/ABO, Cost Cap scaling, dynamic creative testing); familiar with Google UAC &
Apple Search Ads (no commercial experience)
Analytics & Economics:LTV:CAC modeling, Payback Period, ROAS optimization, Cohort Analysis, CRO
Tracking & Data:Meta CAPI, Server-to-Server (S2S), Pixel & Dataset management, Keitaro, Amplitude,
AppsFlyer/Adjust (basic)
Operations:P&L oversight, team management, process design, Notion workspace architecture

Professional Experience
Performance Marketing Specialist | Digital Performance Agency Jan 2023 — Present
Global markets: US, CA, EU, LATAM, Asia | Verticals: financial & digital products
•​ Managed up to $100k/month in Meta Ads spend across Tier-1 and emerging markets, consistently hitting
blended CAC and ROAS targets.
•​ Built end-to-end acquisition funnels — from creative strategy and localized visual assets to landing page
CRO — across multiple product verticals.
•​ Rebuilt tracking infrastructure (Server-to-Server + Meta CAPI + CRM integration), recovering attribution
on 35% of previously lost conversions.
•​ Owned monthly financial reporting for the regional team: tracked spend, revenue, and margin with full
mathematical accuracy for client billing.
•​ Ran structured A/B testing cycles on creatives and landing page hooks, driving consistent CPL reduction
across active campaigns.

Co-Founder / Operations Lead | Rangein (IT Agency) Jan 2021 — Jan 2023
IT Staff Augmentation & Software Development
•​ Built and managed daily operations of a 10-person agency: resource planning, delivery QC, and cross-team
coordination.
•​ Maintained P&L reporting and optimized cost structure, improving net margin; led B2B sales and client
negotiations at C-level.

Business Development Manager | Peiko / RD2 Agency Aug 2019 — Jan 2021
IT Consulting & Digital Transformation | Markets: EU, US
•​ Managed the full sales cycle for international B2B clients — from needs analysis and solution design to
closing and account management.
•​ Proposed technology stacks and Go-to-Market strategies, coordinating between client requirements and
internal delivery teams.

Key Case Studies
Case 1: Scaling a Digital Financial Platform — US / Canada
Budget: $110,000/mo | Markets: United States, Canada
Challenge: Scale spend on highly competitive Tier-1 markets while keeping Payback Period under 45 days.
•​ Actions: Restructured campaigns into a centralized CBO model with Cost Cap protection. Built a creative
velocity framework (30+ hook variations per cycle). Shifted optimization target from top-funnel leads to deep
events (completed policy quotes). Applied state/province-level geo exclusions for licensing compliance.
•​ Result: Scaled from $45k to $110k/month. Blended CAC decreased 14%. Maintained steady 1.35x ROAS
(35% ROI).

Case 2: Launching a New Digital Platform from Scratch — LATAM / Asia
Budget: $85,000/mo | Markets: Mexico, Brazil, Asia
Challenge: Launch with zero historical pixel data; then stabilize operations after partial data loss due to technical
platform restrictions.
•​ Actions: Designed GTM strategy from scratch. Wrote technical requirements for dev team to integrate key
product events into the tracking system. Deployed high-tempo creative testing via Broad targeting. Audited
and fully rebuilt S2S + Meta CAPI + CRM data pipeline after data loss.
•​ Result: Account stabilized in 6 weeks. CPL decreased 22%. ROAS grew from 1.15x to sustained 1.50x
(50% ROI). Recovered attribution on 35% of previously untracked conversions.

Education
Bachelor's Degree, Software Engineering2024
Cherkasy National University named after Bohdan Khmelnytsky