Анастасія

Anastasiia Kalinichenko Port olio
LinkedIn
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Middle Product Designer anastasiiamelnyk 0 [открыть контакты](см. выше в блоке «контактная информация»)
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[открыть контакты](см. выше в блоке «контактная информация»), Ukraine
I'm a Product Designer with 5 years of experience delivering user-
centered solutions across fintech, healthcare, consumer apps, and
complex CRM systems.

S kills
Skilled in the full design cycle, including user research, usability testing, UI/UX Design
journey mapping, stakeholder workshops, and low- to high-fidelity Product Research
prototyping. I use AI tools to make my work more effectively and faster. Product Design
Material& los Guidelines
I quickly grasp the business objectives of companies and develop Atomic Design System
products that are aimed at achieving specific results.
Wireframing
Prototyping
Experience: User Flow
Usability Testing
Mobile App Design
Middle Product Designer / NDA
CJM
May 2023 - present
FinTech
As a product designer, I created desktop fintech solutions that improved usability and streamlined
workflows. As a Solo Product Designer, I fully owned the design process, from initial research and Accessibility
strategy to final UI implementation and developer hand-off.

I created wireframes, interactive prototypes, and conducted A/B tests to validate designs.

I work closely with product managers and engineers, making design decisions that take into account T ools
business goals, technical constraints, and real user needs.

Figma
Key Achievements:

FigJam
Developed a scalable fintech platform (over 90+ screens) for the web, tablets, and mobile
devices. (fintech website)
Miro
Reduced cognitive load by 12.5% in a mobile app through optimized UX flows (insurance app) Asana & Trello
Framer
UX/UI Designer / NDA Google Docs
Feb 2023 - May 2023 Slack
As a designer at the company, I worked on redesigning the existing website to enhance user Click Up
experience and improve business results. As a result, I streamlined the appointment booking process ChatGPT
to just two steps.

Claude Code
I worked on pre-sales materials (business presentations, print materials, social media).

I collaborated closely with the sales, development, and advertising departments.
L anguages
UX/UI Designer / English - Intermediate (B1)
Outsource, reelance, Part ime, ull time F T F
Ukrainian - Native
Ju ne 2022 - Feb 2023
As a reelance designer, I m working with one-time projects and also with long-term projects or
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companies and their products.

Responsibilities on projects :

UX research or projects: analysis o products, audiences, and competitors creation o user
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personas, user lows, and in ormation architecture
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/ I design o websites: responsive websites, e-commerce plat orms, and landing pages
UX U f f ;

/ I design o web apps: complex dashboards and data-heavy in ormation panels
UX U f f ;

/ I design o mobile apps: inter ace design and high- idelity prototyping
UX U f f f ;

Logo design and brand identity ;

Niches: rypto eb , ooking, and in ech.

C (W 3) B F T

Cooperation with I outsourcing agencies imple Agency) and startups rypto ash)
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H o wS mp i l / UX U / I designer
D e c 202 1 - Mar ch 2022 , kh ar k i v, U k ra ne
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Participated in the creation o commercial projects. rom idea to implementation.

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edesigned company website, and worked closely with E , ead o Marketing, and ead o
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Development to achieve company goals.

anding design at the time o M P design
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Designing o the wire rames
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Adapting layouts or di erent resolutions
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I-kit creation
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Prototyping design layouts.

Arguments or design decisions made
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ommunication with the development teams
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F reel nce unt / reelancer
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N ov 2020 - Oc t 202 1

W orked as an independent reelancer, developing web design, online stores, and logos.
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B o n / a a W eb designer
Ju ne 2020 - OCT 2020 , Uk ra ne i

S ketching and prototyping, designing ux or webpages. Development o adapting inter aces.
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Increased sales through the banding, the re erral was 7%. f