Марина

CONTACT

Email
Marina Ovchynnikova
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Retention & Lifecycle Marketing Specialist
Phone
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SUMMARY
Location
Porto, Portugal I help businesses grow through data-driven email marketing. 4+ years building lifecycle flows,
promo campaigns and automations across digital products and non-profits — from strategy
SKILLS
and content planning to technical setup, anti-spam and reporting. Comfortable working with
• Email Campaign Management multiple ESP platforms, briefing clients, and diving deep into analytics. Background in
• Trigger & Lifecycle Automations sociology and investigative journalism: I ask the right questions before I look at the numbers.
• Customer Segmentation
• Content Planning EXPERIENCE
• Anti-Spam & Deliverability Retention Specialist 2024 – 2026
• ESP Setup & Configuration The Body School (wellness & nutrition platform)
• LTV & Cohort Analysis • Built and scaled email marketing from scratch (eSputnik) — trigger flows, promo campaigns,
• HTML (Email Templates) content planning

• Data Analysis & Reporting • Performed hands-on LTV and cohort analysis using Stripe data; translated insights into
retention strategy
• Client Briefing
• Launched Telegram bot (Smart Sender) — 8.78% conversion, became top-5 digital revenue
channel
TOOLS
• Handled anti-spam setup and deliverability monitoring; configured DNS and sending
• eSputnik · ActiveCampaign infrastructure
• Mailchimp · GetResponse · SendGrid
• SendPulse · Smart Sender
Communication & Email Marketing Manager 2023 – 2024
UAnimals (animal welfare NGO)
• Zoho CRM · MailReach
• Built donor email channel from scratch; grew donor retention rate by 27% in 7 months
• Zapier · Google Analytics
through lifecycle automations
• Google Sheets · Excel
• SQL (basic) Journalist 2021 – 2022
Hmarochos (Kyiv city media)
LANGUAGES • Covered social and urban topics; articles reached hundreds of thousands of readers
• Awarded World Association of News Publishers grant — selected as one of 10 best among
English: B2
hundreds of entries
Ukrainian: Native
Russian: Native Email Marketing Specialist (part-time) 2020 – 2023
Portuguese: A2 Dobrodiy Club (charitable foundation)
• Set up email channel from scratch — campaigns, trigger flows, donor segmentation and
EDUCATION
reporting
MA in Management • Grew email into the #1 fundraising channel — responsible for up to 70% of all donation
National Technical University of Ukraine revenue
2015–2017
• Generated up to $3.5K/month through targeted segmentation and lifecycle automations
BA in Sociology
National Technical University of Ukraine Email Marketing Specialist 2019 – 2020
2009–2015 Adsy (content marketplace)
• Owned full-cycle email marketing for 100K+ user database — strategy, content planning,
execution
• Launched zero-cost welcome bonus automation that increased bonus utilisation by 8%
• Planned and executed seasonal promo campaigns independently — drove up to +32%
revenue vs. baseline
• Led platform migration from Emarsys to ActiveCampaign; configured behaviour-based
automations

Email Marketing Assistant 2016 – 2017
Busfor.ua (bus travel marketplace)
• Started career in email marketing — campaigns, lifecycle flows, cross-functional collaboration
• Built reactivation email sequence that re-engaged up to 13% of dormant users