Ірина

Iryna

Pankiv
UI/UX D esigner
Contacts
[открыть контакты](см. выше в блоке «контактная информация»)
I'm a UI/UX designer with 4+ years of commercial experience designing [открыть контакты](см. выше в блоке «контактная информация»)
websites, landing pages, and e-commerce products for the Canadian market. t.me/iryna_pan
I research target audiences, define JTBD, build wireframes, and deliver final [открыть контакты](см. выше в блоке «контактная информация»)
UI. I apply design systems, adaptive design, and redesign work within cross- www.behance.net/IrenePankiv
functional teams. Uzhgorod, Ukraine

Project Experience Hard S kills
UX Research & Strategy
A Kids Place Childcare Website redesign Target audience analysi s

https://www.behance.net/gallery/245081655/A-Kids-Place-Childcare- Competitor analysis

Center-Website-Redesign Jobs to be Done (JTBD)

The goal was to analyze the existing website, identify its strengths and User personas

weaknesses, and create a new, intuitive, and user-friendly design. User flow / UX logic

Conduct audience research to understand customer needs Design concept
Conduct competitor research and identify their best solutions Development

Create wireframes with an intuitive information architecture and clearly Trend research (US/Canada
define the user journey markets)
Develop a clean, calm, and visually appealing interface that inspires trust UI Design & Prototyping

Ensure a cohesive design with consistent imagery and a balanced layout UI/UX desig n

Tools: Figma, Similarweb Wireframing

Result: The updated website is now more intuitive and easier to navigate. A Typography

clearer structure and a stronger focus on the main action help reduce Prototyping / Animation

decision-making difficulties. Design systems & UI Kits

Components

Old Lion Publishing House Landing Page Auto layout

https://www.behance.net/gallery/248753211/Old-Lion-Publishing-House- Product & Web Design
Landing-Page W eb design

anding page design

L
The main objective was to develop a dedicated landing page that would help
Corporate website design

users become more familiar with the audio format and simplify the process of
-commerce design

E

Adaptive design

listening to audiobooks on various platforms. The project is aimed at a
modern audience that values convenience, mobility, and high-quality
Mobile app design

SaaS product design

Ukrainian content.
The scope of work included:
edesign
R
Analyzing the competitive landscape and user behavior
Developing the landing page structure and information architecture
Branding & isual Design
V

Designing interaction scenarios and key CTAs
V isual identity

Creating a visual concept that conveys the atmosphere of books and
Branding design

Product design (Sunglasses)

coziness
Adapting the design for mobile and desktop devices
-commerce marketing
E

Tools: Figma
design

Result: A landing page concept that not only presents the product, but also
Collaborative design (Brand
generates interest in a new format for consuming Ukrainian content.
partnerships)

/
1 3
Old Lion Publishing House Saas tools
https://www.behance.net/gallery/250306515/Old-Lion-Publishing-House-SaaS- Figma
UXUI-Design Adobe Illustrator
The goal of the project was to create a convenient and personalized experience Adobe Photoshop
for interacting with books, from searching and selecting to reading and listening Adobe InDesign
to content. The platform allows users to preview book excerpts before PowerPoint
purchasing, listen to audiobooks directly within the service, or download them to
their own devices.
Conducted competitor analysis and user research Soft Skills
Developed User Flow, User Personas, and JTBD Attention to details
Designed wireframes and key user scenarios User-centered thinking
Expanded the brand’s existing design system Ability to work
Created a responsive UI for the web platform
Tools: Figma, FigJam independently
Result: Created a scalable SaaS platform with personalized recommendations, an Adaptability in asynchronous
AI assistant, a quiz, and convenient access to content. workflows
Openness to feedback and
MealSense Mobile App iterative improvement
Responsibility
https://www.behance.net/gallery/251731451/Mobile-App-Meal-Sense Continuous learning mindset
The goal of the project was to design a mobile app that removes the daily stress Empathy
of checking product ingredients and planning a safe diet for people with food Emotional intelligence
allergies and special dietary needs. What was done: Helpfulness
Target audience research, user persona development, and user flows for key
Task prioritising
scenarios (meal planning, in-store product scanning)
Conscientiousness
UI design based on Material Design 3: onboarding, meal planner, health
statistics journal, product scanner with shopping list
Reliability
Designed the meal planner flow: menu generation, dish swaps, auto-
Lifelong Learning
generated shopping list Information seeking
Set up the team workflow: task distribution, regular progress reviews, Logical thinking
coordination between two designers Critical thinking
Tools: Figma, FigJam Kindness
My role: Led the team throughout the entire project — from research to final UI
— owning key design decisions, creative direction, and quality control. Personally Languages
designed the flow and interface for the meal planner, the app's core functional
area. English - intermediate
Result: The team designed an end-to-end experience from meal planning to in- Ukrainian - native
store product scanning with automatic safe-alternative suggestions. Delivered a
meal personalization system and a UI component library ready for further
development.

W o r k Ex pe r ien c e

Web Designer, Web Studio “Magenta Design”

October 2021 - Present
Achievements:

Contributed to over 4 years of continuous work on web and product projects
for the Canadian market.

Contributed to a healthcare MVP project by transforming initial client
wireframes into a complete product: designed high-fidelity wireframes for all
missing screens, structured the overall UX logic, developed a consistent UI
across the entire application, and produced an interactive prototype.

Led and executed full website design and redesigns, improving structure,
usability, and overall user experience.

Worked on e-commerce and brand-focused projects, including design
contributions for the Marsquest brand (Designing sunglasses for collaborative
projects).

2/3
 Provided design solutions for various formats: landing pages, corporate
websites, and digital products.

Improved UX by simplifying user flows, content hierarchies, and navigation
systems.

Successfully worked in an asynchronous environment, completing tasks
independently with minimal supervision.

Collaborated on a cross-functional team despite time zone differences and
limited direct communication with clients.

Web Designer, Web Studio “Dizair”

May 2021 - September 2021
Landing Page Redesign

Websites Redesign

Adaptive Design

Education
IT School GoIT

UI/UX Design

2026
Way Up

UI/UX Design

2019
Uzhgorod National University

Geodesy, mapping and land management

2005- 2010

3/3