Kenechukwu

CHUKWURAH KENECHUKWU VINCENT
Senior Commercial & Supply Chain Manager
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@Kvchukwurah

PROFESSIONAL SUMMARY
Results-driven Senior Commercial Manager with 16+ years of progressive leadership experience at Nigerian Breweries
Plc (Heineken Group), spanning sales strategy, distributor network management, supply chain optimisation, and cross-
functional team leadership. Fellow of the Chartered Institute of Operations & Supply Chain Management (FCIOSM).
Holds early-career experience in a subsidiary of NNPC, with direct exposure to budget performance reviews, joint
venture contract management, and crude oil production reporting. Brings proven ability to manage large-scale
operations, drive revenue performance across multi-billion naira territories, and lead diverse commercial teams.

CORE COMPETENCIES
Commercial Strategy & P&L Management • Supply Chain & Logistics Optimisation • Distributor & Vendor
Management
Sales Operations & Forecasting • Cross-functional Team Leadership • Stakeholder & JV Partner Engagement
Budget Planning & Cost Control • Route-to-Market Strategy • Change Management • KPI Governance &
Reporting

PROFESSIONAL EXPERIENCE
Area Sales Manager September 2025 – Present
Nigerian Breweries Plc (Heineken Group) | Nigeria
• Lead a multi-state commercial territory, managing a team of Territory Sales Managers and Sales Representatives
across omnichannel routes to market.
• Oversee end-to-end distributor operations — stock management, funding plans, credit control, and financial KPI
maintenance — across a portfolio of distributors.
• Drive weekly and monthly sales forecasting, funding reconciliation, and performance reporting to senior leadership.
• Champion SKU penetration, innovation availability, and numeric distribution targets across assigned geography.
• Implement change management programmes including Distributor Management Systems (DMS) and the Winning
with Sub Distributors strategy.
• Optimise logistics efficiencies including RPM Cycle and warehouse turnaround times at distributor locations.
• Monitor competitive landscape and consumer trends to inform commercial strategy and market development
initiatives.
• Personally built and managed relationships with a distributor portfolio operating over ₦3 billion in annual sales
volume, playing a direct role in Nigerian Breweries' strong 2025 performance — a year in which the company
delivered ₦99.1 billion in net profit on revenue of ₦1.47 trillion, reaffirming its place among the world's leading
beverage companies.

Territory Sales Manager – Distributor Accounts 2024 – September 2025
Nigerian Breweries Plc (Heineken Group) | Nigeria
• Managed distributor partnerships across warehousing, logistics, digital tools, and finance capabilities.
• Developed and executed Joint Business Plans (JBPs) with key distributors, setting SMART volume and revenue
targets aligned to national sales objectives.
• Sold in trade programmes including Categorisation Rebates, VSE Promos, and category-building deals to maximise
shared distributor-company objectives.
• Deployed the ABC Model for route-to-market territory optimisation; identified white-space opportunities for distribution
expansion.
• Provided regular feedback reports on target achievement and brand performance to accelerate results on low-
performing SKUs.
Sales Team Lead (Multiple Roles) June 2021 – December
2023
Nigerian Breweries Plc (Heineken Group) | Nigeria
Roles held: Distributor Account Executive | Depletion Executive | Accounts Executive | Sub Distributor Executive | Retail
Executive
• Collaborated with regional teams to drive delivery targets, building trusted relationships with key customer segments
(SKD, KD, WI).
• Tracked and implemented trade programmes — Categorisation Rebates, Trade Deals — to deliver shared regional
and distributor objectives.
• Consistently drove distributor funding discipline and managed credit parameters to ensure financial KPI compliance.
• Provided market intelligence reports on competitor activity and consumer behaviour trends to inform regional strategy.

Accounts Executive / Sub Distributor Executive / Retail Executive May 2009 – May 2021
Nigerian Breweries Plc (Heineken Group) | Nigeria
• Progressed through successive commercial roles over 12 years, building deep expertise in trade sales, brand
distribution, and customer relationship management.
• Drove numeric distribution and brand penetration in assigned markets; consistently exceeded volume and revenue
targets.

Head of Marketing & Sales January 2007 – April 2009
Techmatrixs Solutions Limited | Abuja
• Supervised the marketing and sales team, driving brand integrity, market research, and commercial proposals for key
supply contracts.
• Conducted demographic profiling and market research to identify growth opportunities and consumer trends.
• Prepared and presented proposals for supplies, contracts, and technical engagements with stakeholders.

Project & Budget Analysis Officer October 2005 – August
2006
National Petroleum Investment Management Services (NAPIMS) | NNPC Subsidiary
• Reviewed budget performance activities and prepared budget analysis reports for NNPC joint venture contracts with
multinational companies.
• Collated data and prepared daily, weekly, monthly and quarterly reports on programme activities across JV partners.
• Organised sub-committee and technical committee meetings with joint venture contract companies.
• Prepared briefs on seismic activities and crude oil production for sharing with contract companies and internal
stakeholders.

EDUCATION & PROFESSIONAL QUALIFICATIONS
Fellow, Chartered Institute of Operations & Supply Chain Management (FCIOSM) Professional
Postgraduate Diploma in Logistics and Supply Chain Management — American Institute of
Stores and Inventory Management
Associate Member, Chartered Associate Operations and Supply Chain Management (CAOSCM)
Associate Member, Associate Chartered Procurement and Logistics Professional (ACPLP)
Associate Member, Chartered Associate Inventory Control Management Professional (CAICMP)
B.Sc. (Hons) Economics — Imo State University, Owerri 1998