Валентин

Yasyuk Valentyn
Product manager

Contact Information
Phone: [открыть контакты](см. выше в блоке «контактная информация»)
Telegram: @valyasyuk
E-mail: [открыть контакты](см. выше в блоке «контактная информация»)

Summary:
Data-driven Senior Growth Product Manager with nearly 6 years of experience optimizing B2C
e-commerce sales funnels, user conversion paths (CRO), and monetization frameworks. Proven
track record of scaling Average Order Value (AOV), Approve Rates, and Customer Lifetime
Value (LTV) through continuous A/B testing of pricing models, checkout flows, and
cross-sell/upsell mechanics. Expert in architecting call center QA/QC infrastructure and
delivering end-to-end communication automation platforms that seamlessly align marketing
campaigns with billing retention. Skilled at leading cross-functional teams (BI, IT, Marketing) to
drive measurable business growth.

Experience:
1. TapOk
Product Manager
October 2020 - to present time
Led commercial funnel optimization, conversion strategies (CRO), and monetization
frameworks for high-traffic B2C platforms. Simultaneously served as the Product Owner of the
central automation ecosystem, driving Average Order Value (AOV), Approve Rates, and
Customer Lifetime Value (LTV).

- Growth & Conversion Optimization:
Spearheaded continuous A/B experiments focused on product pricing tiers, checkout flows, and
value propositions to maximize primary CR and Approve Rates. Strategically optimized the
post-approval sales funnel, delivering a substantial boost to the product delivery and purchase
fulfillment rate. Developed high-converting targeted offers validated through JTBD frameworks
and deep user research

- Platform Ownership & Automation:
Architected and delivered an internal automation engine that transformed manual sales
workflows into automated CRM trigger paths. Engineered data-driven post-purchase and
cross-sell funnels to reactivate inactive audiences and systematically extend Customer Lifetime
Value (LTV). Owned end-to-end system delivery, aligning communication touchpoints with
billing retention metrics. - Cross-Functional Leadership & Data Delivery:
Orchestrated cross-functional initiatives across BI, IT, Customer Success, and marketing teams,
translating complex growth ideas into actionable product requirements and tracking post-launch
impact




2. Leadex.Pro
May 2018 - September 2020
Head of Quality Control Department of the contact center/ Project - manager of
outsourced projects in the contact center
Head of Quality Control Department:
- led quality management and performance analysis for contact center operations
- employee training
- development, training, use of evaluation sheet (Supervisor's
Control Sheet) - conducting calibration sessions
- analyzed communication quality metrics and identified improvement opportunities
- providing feedback on the success of the quality of employees` work - preparation of
recommendations for the training department, supervisors, department heads - preparation
of the final report

Project - manager of outsourced projects
- search and involvement of partners
- calculation of economic benefits and risks of project outsourcing
- preparation of financial motivation for employees
- determination of project success criteria within the
Contact Centrer
- definition of goals, KPIs and monitoring of their
implementation
- project launch
- organization, planning, control of the work of the project supervisor

3. Uberdrive
September 2017 - April 2018
Branch Operations Manager:
- built and managed a local operations team, including hiring, training and performance
management
- conducting sales trainings
- organization and control of office work
- finding a client base
- involvement drivers for cooperation
-improved operational efficiency and profitability of the city branch
- cost optimization
- promotion of Uber among drivers
- achievement of planned indicators
- implementation of the sales plan
- reporting, document management - development of conversation scenarios
- SMS - motivational mailing

4. Letyshops
March 2017- August 2017
Category manager:
- marketing research, collection, analysis of indicators
- preparation of promotional videos of partner stores offers/promotions
- preparation of banners for layout - writing and layout of letters for e-mail distribution
- analysis and preparation of data on the success of the promotion
- preparation of tools to increase sales
- analyzed campaign performance and optimized promotional activities

Skills & Tools

Product Management: roadmap planning, backlog management, prioritization frameworks
(ICE, RICE), hypothesis-driven development
Growth & Experimentation: A/B testing, funnel optimization, conversion rate optimization
(CRO), hypothesis generation and validation
User & Market Research: competitor analysis, market validation, Jobs-to-Be-Done
framework
Product Marketing: go-to-market strategies, onboarding flow design, value proposition
development
Analytics: Tableau Server, Grafana, product metrics analysis
Project & Collaboration Tools: Jira, Confluence, Trello
AI & Automation: ChatGPT, Claude Code, n8n, AI-assisted workflows for feedback
analysis and documentation



Education
 2007-2013 Vinnytsia Institute of Trade and Economics of Kyiv National University of
Trade and Economics
Specialty: "Management of organizations and administration"

Languages
Ukrainian -Fluent
English - Upper-Intermediate

Trainings:
2017 - DISC Individual Differences Model, Emotional Intelligence Training, Team
Management
2020 - Personnel assessment, Training "Motivation and incentive"
2021 - Providing feedback, Product manager, IT management
2023 - Skilsetter ,,Product manager,,
2026 - Corporate Training Program: Designing and Developing Multi-Agent Systems with
Generative AI and MCP using the n8n Platform (Faculty of AI, Web3 University / Learn to Earn
Global. 120 hours / 4 ECTS)