Арзу

Arzu Bayramli
Marketing Manager | AI Creator | SMM Specialist
Chernihiv, Ukraine | [открыть контакты](см. выше в блоке «контактная информация») | Telegram: @lmrdolka | [открыть контакты](см. выше в блоке «контактная информация»)
Work Experience
Marketing Manager — E-Commerce (Pet Accessories & Lifestyle Goods, U.S. Market)
January 2026 – July 2026 (Full-time)
• Spearheaded end-to-end marketing strategy for a U.S.-facing D2C e-commerce brand selling pet accessories (collars, leashes) and lifestyle accessories (bags), driving a 35% increase in sales in the first two quarters.
• Pioneered two brand-new paid acquisition channels — marketplace advertising and social media advertising — unlocking revenue streams beyond existing organic traffic.
• Built a high-performing organic content engine (Reels, Shorts, TikTok) from the ground up, cutting cost per lead by 20% while scaling content output.
• Owned the brand's full-funnel marketing strategy end to end, unifying paid, organic, and content workflows into one cohesive growth engine.
• Automated content production using AI tools, slashing creative turnaround time and enabling faster, higher-volume content iteration.
• Directed video editing and short-form content production at scale across platforms, managing high-volume daily output for the U.S. audience.
Scriptwriter — IT ZAYA Production (E-Commerce, U.S. Market)
June 2025 – January 2026 (Part-time)
• Wrote high-converting scripts for e-commerce brands targeting the U.S. market, producing viral short-form videos for YouTube Shorts, Instagram Reels, and TikTok.
• Developed organic content concepts tailored to platform-specific audiences, consistently outperforming engagement benchmarks.
• Wrote full scripts for paid advertising creatives and motion-video ads, partnering closely with editors and motion designers to bring concepts to life.
• Collaborated cross-functionally with video editors and producers to deliver smooth, on-brand storytelling from script to final cut.
SMM Specialist — Freelance (Medicine, Personal Brands)
January 2025 – June 2025 (Part-time)
• Owned social media strategy and content (Instagram, Facebook) for medical professionals from concept to execution.
• Drove a 100% increase in consultation booking inquiries through targeted content and campaign optimization.
• Edited and produced a high volume of short-form video content (Reels) — a core, ongoing responsibility throughout the role.
• Analyzed performance metrics to continuously refine content and campaign strategy.
Marketing Assistant / Intern — Freelance
September 2024 – January 2025 (Part-time)
• Assisted in planning and executing online marketing campaigns for an independent digital marketer.
• Organized and streamlined day-to-day marketing processes and workflows, improving team efficiency.
• Edited short-form video content (Reels) and gained hands-on experience in customer journey mapping and performance tracking.
Education
Chernihiv Polytechnic National University, Chernihiv — Bachelor of Business Marketing and Internet Communications
Soft skills
• Strong communication and teamwork
• Quick learner, adaptable, and ambitious
• Creative thinking with attention to detail
• Creativeness
• Analytical mindset
• English — Upper-Intermediate
• Ukrainian — native
Hard skills
• Canva, Figma (design & visuals)
• Google Workspace (Docs, Sheets, Slides)
• Microsoft Office
• Social media platforms (Instagram, TikTok, Facebook, YouTube)
• Launched and managed TikTok Shop
• Meta Ads
• AI content & video generation
• AI image generation
• AI lip-sync, dubbing & translation tools
• AI: ChatGPT, Gemini, Claude, ElevenLabs
• Basic familiarity with Google Analytics & SQL
Certificates
• Skelar Hot Digital Marketing Summer