Sofiia

Sofiia Cherkashyna
Digital Marketing | E-commerce | Performance Media Buying

Summary
Performance-driven professional with 2+ years of experience in digital marketing,
e-commerce, and financial operations. Specialized in ROI-driven traffic acquisition
across Meta, Google Ads, TikTok Ads, and Taboola, with a proven track record of
scaling affiliate and lead generation campaigns (Finance, Crypto) from small
budgets to $1,000–$3,000/day across multiple GEOs. Experienced in full-funnel
performance analysis, A/B testing, and creative optimization to maintain stable
[открыть контакты](см. выше в блоке «контактная информация») CPL under high-competition conditions. Background also includes e-commerce
management (Shopify store setup, international wholesale sales in the US,
[открыть контакты](см. выше в блоке «контактная информация») Australia, and Canada) and financial operations (accounts payable/receivable,
reconciliations). Adaptable and analytical, with strong cross-functional experience
Poland across marketing, sales, and finance.

Skills Education
Traffic Sources: Meta GIIM, Ukraine Bachelor’s Degree in Linguistics and
(Facebook/Instagram), Google Ads, TikTok
2019 - 2022 Language Education
Ads, Taboola
Performance Marketing: Campaign scaling,
Experience
ROI-driven optimization, CPL/CTR/CPA
CODIFY Media Buyer
improvement, A/B testing February 2024 – Launched, managed and scaled advertising
March 2026 | Poland campaigns on Meta, Google Ads, TikTok, and Taboola
Analytics & Optimization: Full-funnel
for Finance, Crypto, and Home Services verticals.
analysis (CTR, CPC, LPV, CR), bottleneck Scaled daily budgets from $5 to $1,000–$3,000 while
identification, conversion rate improvement maintaining stable CPL in competitive markets.
Optimized performance (CTR, CR, CPL) through
E-commerce & Sales: Shopify store setup rigorous A/B testing of creatives and pre-landers.
and management, wholesale client Ensured account stability using Adspect and
NoipFraud cloaking solutions.
acquisition, international sales (US, Collaborated with affiliate managers to enhance
Australia, Canada) traffic quality and conversion rates.

Accounting & Finance: Accounts
Hegelmann Fleet Junior Accountant
payable/receivable, invoice reconciliation, SAS
Managed accounts payable/receivable between
November 2022 –
Abona, RDSfarm, Excel logistics companies (invoicing as debtor, payments as
January 2024 |
creditor), entering data in Abona via RDSfarm
Advanced Tools: Adspect, NoipFraud Poland
Performed monthly and quarterly reconciliations
(cloaking techniques), AdsPower (anti- between debtor and creditor accounts
Handled recurring invoicing for rent, leasing, detailing,
detect browsers), Proxy management, repairs, and vehicle fines
Proton Mail (secure communication) Managed financial reporting, journal entries, and
reconciliations using Excel and RDSfarm
Technical Tools: Google Analytics, Canva,
Photoshop, Google Docs, Proton Docs IGOCHEM E-commerce & Sales Manager
March 2022– October
Soft Skills: Analytical mindset, problem- 2022 | Katowice, Set up and managed a Shopify store for a household
Poland cleaning products brand, including catalog structure,
solving, adaptability in high-competition product listings, and English translations for
markets. international buyers
Sourced and acquired wholesale clients in the U.S.,
Australia, and Canada, managing communication
Language from first contact through delivery
Ran manual email outreach and newsletters to the
customer base (no CRM system)
English: B2 (Upper-Intermediate)
Audi Hungaria Zrt HR Coordinator & Translator
Ukrainian: Native June 2021– December
2021 | Gyor, Hungary Provided translation and administrative support for
Russian: Native onboarding Ukrainian employees.

Polish: A2
Second Hand Rumors Vintage & Design - Clothing Reseller
November 2020 – June 2021
Authenticated and sourced premium vintage and
Budapest, Hungary
branded items (labels, quality, originality)
Curated and prepared pieces for supplier delivery
Managed customer communication and maintained
brand reputation
Organized visual merchandising and inventory
management for seasonal collections.

Tutor
(English & Ukrainian)
September 2019 –
Present Developed personalized language learning
programs and engaging materials.