Діана

Diana Kyslovets [открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)
Kyiv, Ukraine

Managing Director with experience leading a team and driving business growth through
marketing, operations, and customer experience. Skilled in campaign execution,
performance analysis, and cross-functional project management.

EXPERIENCE
Smartass Beauty | Mar 2024 – Mar 2025
Beauty Salon Managing Director
Increased company profit by 35% in six months through campaign execution and service
optimization.
Analyzed and optimized AOV, customer retention, and campaign performance.
Led a team of 30 employees, overseeing recruitment, onboarding, and service training.
Built partnerships with influencers, corporate clients, and external partners.

Smartass Tour & Smartass Beauty | Mar 2024 – Mar 2025
SMM Specialist
Grew Instagram from 0 to 1,000+ organic followers through content strategy.
Created photo, video, and copy content for social media campaigns.
Developed creative briefs and designed marketing assets in Figma.
Planned and managed daily social media communication to increase audience
engagement.
Collaborated with designers, content creators, and external partners to deliver
marketing campaigns.

EDUCATION
Kyiv National University of Trade and Economics
Master’s Degree in Marketing (Global Marketing Program) — 2024-2025
Bachelor’s Degree in Germanic Philology (English, Spanish) — 2020-2024

KEY SKILLS
Marketing: strategy development, campaign management, analytics
Management: team leadership, recruitment, business operations
Content: content planning, copywriting, brief development
Design tools: Figma
Languages: Ukrainian (Native), English (Upper-Intermediate)