Марина

MARINA ARSENYK
Content & Social Media Manager
[открыть контакты](см. выше в блоке «контактная информация») (WhatsApp) | [открыть контакты](см. выше в блоке «контактная информация») |My Linkedin
France | Eligible to work in EU

Social Media Manager and Content Creator with hands-on experience running social media
accounts end-to-end across real estate, fashion, beauty, education, and research-related
niches. Combines content strategy, copywriting, scripting, visual production, community
management, competitor analysis, and performance tracking. Experienced in adapting
content and messaging for different audiences and platforms, including Polish-speaking
audiences. Currently leading social media for an international real estate company while
continuing freelance projects as a content creator. Fluent in five languages, with a
marketing-focused business education from Warsaw School of Economics.

PROFESSIONAL EXPERIENCE
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾

Social Media Manager | Remotely
[05/2025] - [07/2026]

2088 Real Estate | International real estate company (UAE)
● Run social media accounts end-to-end, including content planning, copywriting,
scripting, visual production, and platform-specific adaptation across multiple
channels.
● Create social media copy, hooks, and short-form video scripts aligned with brand
positioning and sales objectives.
● Manage community and account administration, including moderation, inbound
messages, reviews, and audience engagement.
● Maintain communication between marketing and sales teams to align content
strategy with business goals.
● Track performance, monitor competitors, identify trends, and generate new content
ideas to improve account effectiveness.

Freelance SMM Manager & Content Creator | Warsaw, Poland
[07/2024] - [05/2025]

Independent projects | Clients across fashion, beauty, education, and real estate
● Developed social media strategies, content plans, and competitor analysis for client
accounts.
● Created copy, scenarios, captions, and short-form content concepts adapted to brand
tone of voice and platform requirements.
● Produced commercial, street style, and behind-the-scenes content as a mobile
content creator, including shooting, editing, and publishing.
● Supported influencer marketing and creator collaborations through research,
communication, and content coordination.
Marketing Specialist (In-house) | Warsaw, Poland
[04/2023] - [07/2024]

[Institute of Macroelectronics and Photonics] | [Scientific Research]
● Managed corporate social media presence on LinkedIn and Facebook, including
content creation, copywriting, and regular publishing.
● Adapted professional and research-related topics into clear, accessible social media
communication.
● Designed visual content in Canva, supporting brand consistency across marketing
communications.

CORE SKILLS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾

Social Media & Content: social media strategy, content planning, copywriting, scripting,
community management, audience engagement, platform-specific content adaptation,
Polish-language content adaptation

Content Production: mobile shooting, video and photo editing, visual concept development,
styling for shoots, mood board creation

Analytics & Strategy: performance metrics, competitor analysis, trend research, idea
generation, reporting

Influencer & Creator Work: influencer research, creator communication, campaign
coordination, content briefing

Tools & Channels: Instagram, LinkedIn, Facebook, Canva, CapCut, Edits, Meta Business
Suite

Languages: Fluent in English, French, Polish | Native in Ukrainian and Russian

PROJECTS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾

[10/2025] - [04/2026] as a Social Media Manager for a personal brand [beauty salon
owner @lyubasha_ryabinina]

Built social media strategy and content plan, worked on audience engagement, wrote
scenarios, coordinated designers and video editors, conducted competitive analysis, and
organised content shootings.

[11/2024] - [05/2025] as a Social Media Manager for a corset brand [@lerieray]

Built social media strategy and content plan, worked on audience engagement, influencer
marketing, competitive analysis, shooting and editing content, and campaign shooting
assistance.
[07/2025] - [12/2025] as Stylist on Commercial Shoots | Freelance projects

Contributed to commercial shoots as a stylist, supporting look selection, styling preparation,
and visual direction in line with brand identity and aesthetic references.

EDUCATION
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾

Master’s Degree in Management, Marketing focus

Warsaw School of Economics, SGH | 2019 - 2021

Bachelor’s Degree in Management, Marketing focus

Warsaw School of Economics, SGH | 2016 - 2019

Social Media Manager Certification

NEWLOOK SMM | 2024