Тетяна

01

TETIANA
PAVLENKO
Social Media Manager & Content

Creating engaging content and building
social media presence for brands

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About Me
I am a Social Media Manager & Content with experience in
creating digital content, managing social media presence,
and developing visual and written materials for different
projects.

I have worked in real estate and tourism projects, where I
created social media posts, captions, visual content, and
presentations.
I work with Canva, Figma, Adobe Photoshop, and AI tools
to support content creation, visual design, and idea
development.

I enjoy creating engaging content and helping brands
grow their online presence through clear and visual
communication.
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EXPERIENCE
Real Estate Social Media Content

I created social media content for real estate projects, including
posts, captions, visual materials, and presentations. The focus
was on presenting properties in a clear and visually appealing
way, combining design and text to highlight key features and
attract potential interest.
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SKILLS / TOOLS
Content Creation Social Media Management Brand Communication
Copywriting Content Planning AI Content Creation
Visual Content Design Audience Engagement Basic Video Editing

Ukrainian Russian English Spanish
Native Native Upper-Intermediate Basic Working Proficiency

Ps Ai
tools
 SOCIAL MEDIA CONTENT
FOR REAL ESTATE
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Creating engaging social media content focused on visuals and audience engagement.

AWARENESS CONVERSION BRAND TRUST
Attract attention Drive action Build credibility
 CONTENT EXAMPLES 06
REAL ESTATE POSTS FOR INSTAGRAM & FACEBOOK & TELEGRAM

Real Estate Real Estate
Valencia, Spain
COPYWRITING EXAMPLES Valencia, Spain

RENTAL POST — VALENCIA
A cozy apartment in the heart of Valencia — ideal for
living near the historic center.
FEATURES BENEFITS
86 m² Move-in ready
2 bedrooms Air conditioning
1 bathroom Fully equipped kitchen
1st floor Prime central location
CTA:
Send a DM for details

SALES POST — CULLERA
Modern apartment just steps from the sea — ideal for
living, holidays or investment.
FEATURES BENEFITS
115 m² Fully renovated interior
3 bedrooms Bright open-plan layout
2 bathrooms Plenty of natural light
2nd floor ( lift) Highly desirable location
Terrace
CTA:
Book a viewing and discover your new home

LOCATION FOCUSED BENEFIT DRIVEN CALL TO ACTION PLATFORM OPTIMIZED
Clear focus on area and Highlights value, not Encourages direct Adapted for Instagram,
target audience just features engagement Facebook & Telegram
 BEFORE / AFTER I transform basic real estate posts into clear, engaging
and conversion-focused content. 07
CONTENT TRANSFORMATION

Low-engagement visual & basic layout
Redesigned for engagement & conversion

Real Estate Real Estate
Valencia, Spain WHAT DIDN’T WORK WHY IT WORKS Valencia, Spain

No clear headline or emphasis Clear, strong headline

Poor visual hierarchy Clean visual hierarchy

Limited information Key information at a glance

Less appealing photo Brighter, more appealing photo

Weak call to action Strong call to action

CAPTION IMPROVEMENT

Generic description Clear positioning, stronger
without clear benefits benefits and a direct CTA
or CTA

A bright and cozy apartment Bright apartment with balcony
for sale in a quiet area in the in the heart of Paterna —
center of Paterna. everything you need, just steps
A very good option for living away.
or investment — everything Ideal for comfortable living or a
you need for everyday living is smart investment.
nearby.
WHAT I IMPROVED Book a viewing today.

COPYWRITING OPTIMIZATION
Clear, concise and benefit-focused wording

RESULT
Clear message Better user engagement
The redesigned post is more engaging, informative and visually
appealing, helping attract attention and drive more inquiries. Strong visual impact Higher chance of inquiries
 INSTAGRAM FEED CONCEPT
REAL ESTATE CONTENT CONCEPT 08

A cohesive feed concept designed to attract attention, build trust and showcase real estate content.

FEED GOALS

ATTRACT
Capture attention with
high-quality visuals

BUILD TRUST
Share valuable content
and local expertise

GENERATE INQUIRIES
Encourage engagement
and direct action.

CONCEPT CONTENT MIX
Property Listings 35%
Lifestyle / Area 25%
Tips / Educational 20%
Client Trust 20%

CONSISTENT THEME
Warm, clean and modern visuals
with a professional look & feel.

PROFESSIONAL VISUALS VISUAL CONSISTENCY CLEAR MESSAGING ACTION ORIENTED
High-quality visuals that Unified colors, fonts and Simple, engaging and Every post encourages
stand out. layout. easy to understand. engagement or inquiries.
PROJECT A content project focused on presenting
real estate in a clear, stylish and
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OVERVIEW
engaging way across social media
platforms.

ABOUT THE PROJECT MY ROLE

The goal was to create consistent Content creation
and visually appealing content Visual design
that highlights property features, Caption writing
builds trust and attracts potential Content improvement
buyers and tenants.

CONTENT APPROACH PLATFORMS

Property listings Telegram
Lifestyle content
Facebook
Educational posts
Trust-building content Instagram
(content concept)

RESULT
Improved content clarity and visual consistency.
More engaging and structured presentation of properties.
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THANK YOU
FOR VIEWING MY PORTFOLIO

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