Ярина

YARYNA BLAZHENETS
HEALTHCARE MARKETING & COMMUNICATIONS MANAGER

CONTACT PROFILE

[открыть контакты](см. выше в блоке «контактная информация») Driven Marketing Manager with expertise in international brand strategy, event
[открыть контакты](см. выше в блоке «контактная информация») marketing, and cross-border client engagement within the medical and healthcare
sectors. Proven track record of producing high-performing marketing collateral,
Ukraine, Kyiv
executing end-to-end event logistics, and aligning brand narratives to drive
market growth.
SKILLS
Strategic Planning WORK EXPERIENCE
Corporate Travel
Coordination AVE Fertility
Crisis Management Marketing Manager 2024 - PRESENT
Creative Thinking Formulated and implemented detailed marketing strategies and initiatives
Brand Development that support the company's mission and objectives.
Negotiation Scaled organic Instagram channel from scratch to 6500+ monthly views,
Customer Orientation driving international event reach across key EU markets without paid
acquisition.
EDUCATION Ensured uniformity of the brand across all marketing platforms and
materials.
Managed end-to-end event logistics and promotional assets for 6
Specialist Diploma international fertility conferences
Management (State University of
Repromedicine 2021 - 2023
Information and Communication
Technologies) (2016-2018) International program & Client experience coordinator

Master’s diploma Client Journey & Retention: Delivers end-to-end support for international
patients, building long-term brand trust and improving client retention
Cybersecurity (State University of through empathetic onboarding and ongoing communication.
Information and Communication Stakeholder Alignment & Partner Relations: Coordinated cross-functional
Technologies) (2016-2018) workflows between international clients and fertility clinics to ensure
seamless service delivery and high-quality treatment journeys.
Bachelor’s diploma with honours Cross-Cultural Communication: Managed English-Ukrainian multilingual
Philology (National Aviation communications, translating complex medical documentation and tailoring
brand-facing messaging for an international audience.
University) (2012-2016)
Biotexcom clinic 2016 - 2020
LANGUAGES
Cross-border client operations & marketing coordinator
Ukrainian (Native) International Client Experience (CX): Served as the primary brand advocate
English (Fluent) for global clients, managing cross-cultural communication between patients
and fertility specialists to ensure high satisfaction and continuous client
Polish (B1) support throughout treatment.
Brand Advocacy & Public Relations: Represented the clinic as an
ADDITIONAL international speaker at key global events (including conferences in London
INFO and Ireland), positioning the organization as a trusted leader in cross-border
medical travel.
Cross-Language Communication & Content Delivery: Translated complex
Student at Polish medical reports and tailored sensitive corporate communications across
Erasmus+ for Ukrainians English and Ukrainian, maintaining brand tone and accuracy for international
patients.
(2015-2016) International Client Onboarding & Logistics: Managed travel, scheduling, and
Speaker at Surrogacy & documentation workflows for incoming overseas clients, streamlining the
Egg Donation end-to-end customer journey from initial contact to post-treatment care.
Conference in London
and Ireland (2017)