Каріна

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Karina Pavlichenko UI/UX | Product Designer

Product Design • Marketplace • CRM • B2B Platforms

Professional Summary

I have 5+ years of commercial experience designing complex web and mobile products. Experienced in B2B platforms,

Marketplace ecosystems, CRM systems and end-to-end feature design. Strong background in transforming complex

business requirements into intuitive user experiences through research, usability validation, scalable interface design and

cross-functional collaboration.

Core Competencies

• Product Design


• UX/UI Design


• Marketplace Platforms


• CRM Systems


• B2B Products


• Design Systems


• User Flows


• Wireframing


• Interactive Prototyping


• Usability Testing


• UX Research


• Cross-functional Collaboration


• Responsive Design


• AI-assisted Design Workflow

Professional Experience

Product Designer | Rozetka Marketplace December 2024 – Present

Design complex web and mobile experiences for one of Ukraine's largest Marketplace ecosystems.

Create and improve Seller CRM, Supplier Portal and Admin Panel interfaces.

O wn end-to-end feature design from discovery and user flows to high-fidelity prototypes and developer handoff.

Collaborate with Product Managers, Business Analysts and Engineers throughout the product lifecycle.

Participate in moderated usability testing with UX researchers, gathering insights from real users.

Iterate product solutions based on user feedback, improving workflows and contributing to a reduction in support

requests.

Maintain and evolve the design system to ensure consistency across products.

UI/UX Designer | Gapsy Studio December 2020 – October 2024

Designed responsive web and mobile experiences, including SaaS platforms, landing pages, corporate websites and

marketing pages for international clients across Healthcare, FinTech, AI and E-commerce industries.

Created intuitive user interfaces for CRM systems, marketplaces, dashboards and complex digital products, balancing

business goals with user needs.

Designed end-to-end user experiences, including user flows, wireframes, interactive prototypes and high- fidelity UI in

Figma.

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 Conducted UX audits and improved user journeys through usability analysis, competitor research and iterative design.

Designed responsive web experiences optimized for desktop, tablet and mobile devices, ensuring consistency across

different screen sizes.

Built and maintained scalable design systems and reusable UI components to ensure consistency across multiple

projects.

Collaborated closely with clients, developers and project managers throughout the entire product lifecycle, from

discovery workshops to developer handoff.

Leveraged AI tools to accelerate research, concept generation, UX copywriting and design workflows while

maintaining high-quality design standards.

Tools

Figma; FigJam; Jira; Miro; Adobe Illustrator; Adobe Photoshop; Zeplin; ChatGPT; Gemini; Claude; Midjourney;

Education

Dnipropetrovsk National University of Railway Transport Year: 2014-2019

Master of Automation, telemechanics and communication

IMT Academy Year: 201 8
Courses UI/UX designer

HeadWorks Internship Year: 2020

UI/UX designer

Projector
Mobile UI/UX courses Year: 2021

Middle UX courses Year: 2022

Webflow courses Year: 202 3
ui.ux.ma- theoretical course Year: 2021

Animation in figma

Language
Ukrainian — Native
English — Intermediate (working proficiency)

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