Ліда

Lida Petriv Product Designer Portfolio LinkedIn

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Professional Summary
7 years of experience designing B2B SaaS and B2C products across responsive web and mobile apps

Designed products from scratch and improved mature systems with complex workflows and data-
heavy interfaces

Strong in product discovery, user research, information architecture, usability testing, and UI design

Built and maintained design systems and component libraries to improve consistency and delivery
speed

Work Experience
Poklyk Product Designer
Nov 2023 - Jul 2026 RoApp, B2B SaaS CRM and IRM platform for service businesses, available on web and mobile

Owned the end-to-end design process for new features and product improvements, from problem
definition and research to final UI and implementation support

Designed and improved workflows across the platform, including orders, bookings, inventory,
financial operations, reports, integrations, communications, subscriptions, and other core areas

Designed new modules and modernized complex legacy workflows for different business types,
locations, user roles, permission models, and multilingual environments

Designed product initiatives that simplified initial setup, improved feature discoverability, and
streamlined daily workflows

Built and maintained a design system with 600 components, standardizing web and mobile
interfaces and speeding up design delivery

Conducted user interviews and usability testing to identify workflow issues and validate solutions,
collaborating with PMs, engineers, and QA throughout implementation

Altamira Product UX/UI Designer
May 2022 - Nov 2023 Worked on two distinct products:

Drone Harmony, B2B drone flight planning platform, available on web and mobile

Designed UX flows for complex flight planning and operational scenarios

Improved clarity of dense technical screens, maps, data states, and multi-step workflows

Designed information architecture and interfaces for new mobile apps

Conducted usability testing and iterated based on user feedback

FamClub, B2C iOS social media startup for short-form video content

Designed the mobile experience from scratch

Created information architecture, user flows, wireframes, prototypes, and visual UI

Worked with stakeholders to align product experience with engagement goals
QB Solutions Product Designer
Apr 2021 - May 2022 Ku.ua, B2C online travel agency

Designed the product from scratch and owned the end-to-end design process from concept to
launch

Defined the information architecture, user flows, booking scenarios, and core product structure

Created the visual direction and responsive UX and UI for desktop, tablet, and mobile

Conducted market research, user interviews, and usability testing to guide and validate design
decisions

Built a reusable component library to ensure consistency and speed up design delivery
Kingstone Group UI/UX Designer
Aug 2019 - Apr 2021 Fintech and crypto products

Redesigned an internal CRM system to simplify daily workflows and improve usability

Designed responsive UX and UI for a cryptocurrency trading platform, with a focus on clear trading
flows and user trust

Created responsive landing pages and marketing interfaces for fintech and cryptocurrency
products

Languages Tools
English (B2), Italian (B1), Ukrainian (Native) Figma, FigJam, Jira, Confluence, ChatGPT, Claude, Figma Make, v0