Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/2238704/

Опыт работы

PR expert

с 05.2024 по наст. время (1 год 9 месяцев)
Private contractors, Київ (Неприбуткові, благодійні та громадські організації)

Strategic Communication & Leadership
•Develops and leads comprehensive PR strategies aligned with organizational goals and brand positioning
•Translates business objectives into clear, impactful communication narratives
•Provides strategic counsel to executive leadership and key stakeholders
•Leads, mentors, and develops PR and communications teams
Reputation & Brand Management
•Builds, protects, and strengthens corporate reputation across all communication channels
•Ensures consistency of brand voice, messaging, and values
•Anticipates reputational risks and proactively manages public perception
Media Relations & Public Engagement
•Establishes and maintains strong relationships with journalists, editors, and opinion leaders
•Oversees media outreach, press releases, interviews, and public statements
•Acts as or prepares key spokespeople for media engagements
Crisis & Issues Management
•Designs and implements crisis communication frameworks and response plans
•Leads communication during high-risk, sensitive, or reputationally critical situations
•Ensures timely, transparent, and ethical communication under pressure
Stakeholder & Partnership Communication
•Manages communication with internal and external stakeholders, including partners, donors, government bodies, and NGOs
•Aligns messaging across departments and international teams
•Navigates complex political, social, and cultural communication environments
Digital PR & Content Strategy
•Oversees digital communication strategy, including social media, online media, and thought leadership content
•Ensures effective storytelling across digital platforms
•Uses analytics and insights to optimize PR campaigns and messaging
Advocacy, CSR & Social Impact Communication
•Leads public advocacy and social impact narratives
•Communicates sensitive humanitarian, social, or ethical topics with integrity and responsibility
•Builds public trust through transparency and value-driven communication
Research, Analytics & Performance Measurement
•Defines KPIs and evaluates PR effectiveness using qualitative and quantitative metrics
•Applies data-driven insights to refine strategies and improve outcomes
•Monitors media landscape, public sentiment, and emerging trends
Governance, Ethics & Compliance
•Ensures compliance with legal, ethical, and regulatory standards in communications
•Upholds high standards of integrity, accuracy, and accountability
•Manages confidential and sensitive information responsibly

PR Lead

с 09.2021 по 12.2023 (2 года 4 месяца)
MaxHa corp, FuelWell tech startups, Київ (Енергетика)

• Media communications, EU, GB, US journalists
• PR plan and PR campaign budget development and implementation
• Strategic media relations and communications consulting for agency and clients
• Leading all media communications strategies
• Contributing engaging articles to a range of industry publications
• Monitoring, evaluating and responding to industry media coverage
• Managing all social media platforms
• Developing new social media strategies and campaigns (Reddit, Quora, Medium, as extra platforms)
• Introducing digital content as a serious way to achieve BR
• Creating content, including text posts, video and images for use on social media
• Dealing with enquiries
• Budget to be spent on promoting social media posts and pay-per-click (PPC) advertising

Marketing Communications Consultant

с 05.2019 по 02.2020 (10 месяцев)
Freelance, Киев (Неприбуткові, благодійні та громадські організації)

*Leading all media communications strategies and outreach
*Monitoring, evaluating and responding to industry media coverage
*Press office coordination
*Elaboration of concepts and creative solutions
*Writing:
a. articles (busines and leisure)
b. content-plans
c. scenarios
*Consultancies on:
a. establishment of coherent tools directed at different target audiences
b. creating positive public visibility
с.crisis management
*SMM
a. creating FB pages
b. commercial (posts boosting)
c. reports (media analytcs)

Account Director

с 01.2018 по 02.2019 (1 год 2 месяца)
Local PR agency with international accounts, Киев (Маркетинг, реклама, PR)

*Strategic media relations and communications consulting for agency and clients.
*Contributing engaging articles to a range of industry publications
*Monitoring, evaluating and responding to industry media coverage
*Elaboration of concepts and creative solutions
*Elaboration of communication programs
*Press-office (international account)
*SMM (national account)
*Corporate affairs (international account)
*Articles writing (business)
*Media-relations
*Mass-media analytics
*Media-monitoring

PR Manager (Service coordinator)

с 05.2016 по 10.2017 (1 год 6 месяцев)
NGO "PHENIX” (Medical and social rehabilitation), Brovary (Медицина, охорона здоров'я, аптеки)

*Elaboration and conducting of presentations
*Elaboration of concepts and creative solutions
*Elaboration of communicational programs
*Reputational management
*SMM
*Providing and development of commercial offers
*Humanitarian sponsorship programs elaboration
*GM promotion
*Partnership with key Associations and Authorities
*Monitoring and analytics of Mass Media (content analysis)
*Crisis management
*Marketing research
*Government Relations
*Public relations
a. establishment of coherent tools directed at different target audiences
b. creating positive public visibility
c. spokesperson programs
d. corporate and local Press releases
*Participation in Business events
*Handling business correspondence
*Participation in high level negotiation

Senior PR manager

с 01.2012 по 11.2013 (1 год 11 месяцев)
IT-Enterprise LTD, Киев (IT)

*Elaboration of concepts and creative solutions
* Elaboration of communicational programs
* Media relations
* Development of website content
* Reputational management
* Creating articles for Wikipedia
* Creating and support of social networks pages
* Monitoring and analytics of Mass Media
* GM promotion
* Partnership with key Associations and Authorities
* Extra tasks

Senior PR manager

с 05.2008 по 10.2009 (1 год 6 месяцев)
"TABASCO PR" LTD, Киев (Маркетинг, реклама, PR)

*Interact with a variety of internal and external partners
*Defines and manages effective processes for setting goals and measuring results
*Annual PR plan and PR campaign budget development and implementation
*Strategic media relations and communications consulting for agency and clients
*Leading all media communications strategies

Account manager

с 01.2006 по 05.2008 (2 года 5 месяцев)
“SPN OGILVY PUBLIC RELATIONS” LTD, Киев (Маркетинг, реклама, PR)

*Public Relations
*Client management (national accounts)
*Elaboration and conducting of presentations
*Elaboration of concepts and creative solutions
*Elaboration of communicational programs
*Monitoring Mass Media
*Event management (technical and logistical support)
*Handling of business correspondence
*Providing and development of commercial offers
*Writer (Scenario, concepts, press releases etc.)
*Coordination of TVC reels during production process
*Participation in Business events
*Simultaneous interpreter

Regional consultancy of the Head of the Commercial Department

с 11.2004 по 12.2005 (1 год 2 месяца)
EMBASSY OF HUNGARIAN REPUBLIC, Киев (Державні організації)

*Monitoring Mass Media
*Elaboration of microeconomic digest
*Local goods market research
*Marketing research
*Consultancy on Ukrainian Legislation
*Government Relation
*Public Relations
*Participation in Business events
*Simultaneous interpreter
*Handling business correspondence
*Participation in high level negotiation

Assistant of the Head of International Department

с 06.2004 по 10.2004 (5 месяцев)
“AHT CONSULTING GROUP” LTD, Киев (Маркетинг, реклама, PR)

*Providing administrative support to the office
*Assisting to the Head
*Public relations
*Marketing research
*Handling business correspondence

Образование

International since-technology University

Economy department. Special subject: Finance and Credit, Kiev
Высшее, с 1997 по 2001 (4 года)

Дополнительное образование и сертификаты

Sitizen Journalism as a Mainstream.

2008, 16 hours

The Agile PR, Modern Approach

2020, 15 hrs

Software testing (Agile, SCRUM, QA, QC)

2020, 30 hrs

Managing Mood and Stress

2019, 12 hrs

Знания и навыки

• MS Excel
• MS Word
• MS Office
• PC User
• Internet User
• MS PowerPoint
• Windows
• Email
• CRM
• MacOS
• Web Browsers
• ERP
• Management of social networks
• Wikipedia
• Articles writing and publishing, crisis management

Знание языков

• Английский — продвинутый
• Украинский — свободно

Дополнительная информация

PR and Strategic Communications Consultant with over 18 years of experience advising international and local organizations in Ukraine on reputation management, public relations strategy, media engagement, and crisis communications. Provides expert guidance to corporations, institutions, and NGOs operating in complex political, economic, and reputational environments.

Specializes in diagnosing communication risks and opportunities, developing clear messaging frameworks, and designing practical, scalable communication strategies aligned with organizational objectives. Extensive experience in consulting on public affairs, government relations, and high-profile media initiatives, including crisis prevention, response, and recovery.

Combines strong analytical thinking with advanced writing and storytelling skills to support leadership teams in decision-making, public positioning, and stakeholder engagement. Known for the ability to work independently or embedded within client teams, delivering structured solutions within tight timelines and budget constraints.

Advisory portfolio includes over 200 successfully delivered communication and PR projects for leading international and regional organizations such as British American Tobacco, Procter & Gamble (Gillette, Braun, Oral-B), Adidas, Logitech, AMD, Philips, LG, DTEK, Kyivstar, Universal Bank, Erste Group, Samsung, and the British Council Ukraine.