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Резюме от 2 декабря 2016 PRO

Андрей

Data and Marketing Analyst

Занятость:
Полная занятость.
Возраст:
44 года
Город:
Киев

Контактная информация

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Опыт работы

Database marketing consultant

с 06.2014 по 02.2016 (1 год 8 месяцев)
OSD Group, Kyiv (Marketing consulting agency)

1. Customer analytics in e-commerce and retail business. Segmentations, LTV analysis, understanding customers behaviour in order to deliver effective communication.
2. Loyalty and retention program development
3. Analysis of marketing activities effectiveness.
4. Sales forecast

Data analyst

с 04.2012 по 05.2014 (2 года 1 месяц)
modnaKasta.ua, Kyiv (E-commerce fashion retail)

- Development and support of KPIs system for e-commerce project
- Customer analytics and segmentation
- Web analytics
- Email marketing effectiveness analysis
- Database marketing
- Marketing efficiency evaluation

Market Research Manager

с 10.2010 по 04.2012 (1 год 6 месяцев)
Nestle Ukraine, Kyiv (Food industry)

- managing “ad hoc” research projects for beverage markets
- communication with marketing team and setting research objectives
- coordination of external agencies
- continuous projects support for all Nestle business (retail audit, brand tracking, product tests, consumer household panel)
- research results summarizing and presentation
- ongoing market and consumer trends monitoring and analysis

Market Research Manager

с 12.2008 по 09.2010 (1 год 9 месяцев)
JTI, Kyiv (Food industry)

- managing “ad hoc” research projects
- communication with marketing team and setting research objectives
- managing external agencies
- supporting consumer tracking study
- research results summarizing and presentation
- ongoing market and consumer trends monitoring and analysis

Senior Methodologist / Project Manager

с 02.2003 по 11.2007 (4 года 9 месяцев)
GFK, Kyiv (Mareket Research)

Senior Methodologist (2004-2007)

- development of research and data analysis methodology
- accumulation of knowledge about methodological tools of GfK group
- statistical analysis of quantitative research data
- project proposals preparation
- preparation of analytical reports and marketing strategy recommendations
- brand and advertising tracking studies

Senior project manager (2003-2004)

Managing of quantitative research projects; responsibility for financial market studies.
-communication with the clients and setting research objectives
-analytical reports preparation
-research results presentation to clients
-project proposals preparation
-research methodology development
-statistical analysis of quantitative research data
-development of questionnaires and other field materials
-controlling of field work and data processing function

Образование

National University of Kyiv-Mohyla Academy

Sociology, Kyiv
Высшее, с 1998 по 2004 (5 лет 9 месяцев)

Дополнительное образование и сертификаты

Coursera.com

Data Science Specialization, 6 month

The Analytics Edge on edX.com

3 month

Знания и навыки

MS Office Google Analytics SQL SPSS

Знание языков

  • Английский — продвинутый
  • Русский — свободно
  • Украинский — свободно

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