Резюме от 9 ноября 2018

Шепитко Ирина

Директор по маркетингу

Полная занятость.

Возраст:
42 года
Город:
Киев

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Опыт работы

Marketing Head

с 05.2017 по наст. время (1 год 6 месяцев)
DTEK KEM, Kyiv (Energy)

Strategic Programs Project Manager

с 02.2016 по 07.2016 (5 месяцев)
lifecell, Киев (telecommunication)

Managed Strategic projects (Mobile Number Portability, LTE, New Businesses development, etc.)

Market and Customer Insights Division Manager

с 04.2014 по 02.2016 (1 год 10 месяцев)
lifecell, Kiev (telecommunication)

•Annual Operational Business Plan and Monthly Rolling Forecast:
- Planning of Revenue and other related information within AOP process and Monthly Rolling Forecast
- Marketing Expenses Budget planning and controlling
•Long-term modeling of Company revenues/expenses based on specific possible scenarios of market development
•Planning and controlling of regional KPIs for Marketing
•Organize and control CRM activities, Business and Customer behavior analytics, Campaign Management System, Marketing Reporting
•Identify internal research needs, coordinate and control the market research activity
•Coordinate and control of Competitive Intelligence process – following competitors, Ukrainian and International markets dynamics
•To find and prioritize areas for customer experience improvement, to develop and implement actions and projects on customer experience improvement, to model customer experience and provide relevant stakeholders with all information on it.
•Board of Directors meeting support with BoD presentation materials
•Mobile Number Portability project manager

Marketing Project Manager

с 04.2011 по 04.2014 (3 года)
lifecell, Kiev (telecommunication)

•Managed Strategic projects (like New Businesses development, scenario planning etc.)
•Managed tactical activities and supporting procedures
•Organized preparation, creation and performance measurement of all Marketing KPI’s
•Organized and followed-up campaign management process between Marketing and other Functional Groups. Set and measured KPI’s for it.

Manager of Marketing Strategic Planning Division

с 12.2008 по 04.2011 (2 года 4 месяца)
lifecell, Kiev (telecommunication)

•Developed marketing strategy
•Planned Revenue part of Annual Operational Business Plan (N of subscribers, traffic, tariffs etc)
•Followed up of AOP realization, prepared monthly Best Estimate
•Market Research and Business Intelligence:
•Organized Market research processes: identified internal needs, made request for procurement, chose supplier, set tasks, control of results, represent of results and offered actions
•Business Intelligence: Analyzed Ukrainian & International telecommunication markets (tariffs, products, N of subscribers etc.); Analyzed competitor activities
•Marketing Reporting:
•Getting data from IT, processing of data and generate all necessary reports for Management team, Division Heads, Unit Heads etc.
•Analyzed subscribers activities and offered actions
•Marketing Budget planning and follow up:
•Organized Marketing Budget preparation and consolidation process
•Daily control and support in communication with Finance Department on Budget spending
•Analyzed and reported on planned vs actual expenses inside the Functional Groups and to Finance
•Organized and controlled of Marketing finance data entering into the SAP
•Board of Directors meeting support:
•Prepared company presentation for BOD meeting

Manager of Sales and Marketing Budgeting Unit

с 09.2005 по 12.2008 (3 года 3 месяца)
lifecell, Kiev (telecommunication)

•Marketing, Sales and Roaming & Interconnect Budget planning:
•Organized of Budget preparation and consolidation including all Marketing Divisions
•Marketing and Sales Budget follow up:
•Daily control and support in communication with Finance Department on Budget spending
•Analyzed and reported on planned vs actual expenses inside the Functional Groups and to Finance
•Marketing and Sales Payments Data entering into the SAP:
•Organized and controlled of Marketing and Sales finance data entering into the SAP


Образование

National Economic University

International economics, Kiev
Высшее, с 09.1994 по 06.1999 (4 года 9 месяцев)


Дополнительное образование

  • Project Management (2016)
  • Digital Marketing (2017)

Знание языков

  • Английский — продвинутый
  • Немецкий — начинающий

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