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Опыт работы

MARKETING DIRECTOR

с 06.2018 по 06.2020 (2 года)
TASCOMBANK, Киев (Finance, banking, and insurance)

KEY RESPONSIBILITIES:
* Brand management
* Advertising
* PR
ACHIEVEMENTS:
* Developed brand positioning for the bank corporate and retail business - separate positionings (TASCOMBANK brand) and small&medium enterprise business (TAS24 BUSINESS brand)
* Developed and implemented creative platform, communication platform, visual style for TAS24 BUSINESS
* Developed and implemented Media Person Project for the boss

BUSINESS CONSULTANT AND TRAINER

с 01.2017 по наст. время (7 лет 4 месяца)
FREELANCE, Киев (business consulting)

PROJECTS: business strategy development, brand creation, brand architecture building (brand positioning, brand portfolio), creative brand platforms, company philosophy development sessions with top managers (mission, vision, values, behavioural patterns, rules of conduct)
TRAININGS: Corporate Philosophy Creation, Brain Training and Creative Thinking (creativity for non-creators)
CLIENTS: production companies, media, medical services, health care, restaurant business

MARKETING DIRECTOR

с 05.2016 по 10.2016 (5 месяцев)
SUSHIYA, Киев (restaurant chain)

Key responsibilities:
•Assortment management
•NPD
•Profitability management and pricing
•New product development
•Brand communication and visual guidelines
•Interior and exterior restaurant design
•Digital communication
•CRM
Achievements:
•Built marketing department (functions & structure, internal team recruitment, agencies selection)
•Developed new brand visual style
•Developed summer special menu and launched national promo campaign
•Developed new restaurants design concept
•Developed new office design

MARKETING DIRECTOR

с 02.2014 по 07.2015 (1 год 5 месяцев)
NEMIROFF, Киев (Food industry)

Key responsibilities:
•Brand and product portfolio management
•Product design and re-design (bottles, decor, labels)
•Marketing finance (P&L, pricing, commercial policy for distributors and key accounts)
•Consumer communication (ATL, HoReCa, www, facebook), including sponsorships (Harley Davidson & Playboy)
•Social projects and internal communication
Achievements:
•Developed 2 new brands by myself (without creative agency)

DIRECTOR

с 04.2013 по 10.2013 (6 месяцев)
INTERNATIONAL DESIGN CONTEST “UKRAINIAN DESIGN: THE VERY BEST OF”, Киев (Design contest)

Key responsibilities:
•Promo campaign development and implementation
•Co-ordination of international jury work
•Award ceremony, exhibition and master classes management
Achievements:
•Silver award for car security belt design (design aimed at changing drivers’ behaviour and paying more attention to secure driving)

MARKETING DIRECTOR

с 01.2012 по 10.2012 (9 месяцев)
TV CHANNEL “UKRAINE”, Киев (TV channel)

Key responsibilities:
•TV channel brand positioning (building brand architecture)
•Creative developments for all channel activities: from programme and studio design to promotional creative ideas, scenarios, texts, visuals, etc. Programme video design
•On-air and off-air promo (promoting all channel programmes and activities on air and in an off-air media – OOH, press, radio, BTL)
•Promo in new media channels (new web site launch, building consumer relations in social media, promoting video content in youtube, developing big screen and small screen applications, etc.)
•PR (product and corporate)
•Consumer research: from daily TV panel analysis to big psychological projects like NeedScope
•Attracting sponsors to channel programmes by developing creative ideas for sponsors’ brands integration into channel’s content
Achievements:
•Teletriumph (Ukraine national TV award) for EURO-2012 integrated communication campaign in all media (TV channel “Ukraine” was an official broadcaster of EURO-2012)

STRATEGIC GROUP BRAND DEVELOPMENT MANAGER

с 01.2010 по 01.2012 (2 года)
KYIVSTAR, Киев (Telecommunications and networking)

Key responsibilities:
•Strategic brand management for all company brands: brand portfolio, brands’ platforms, communication strategies, creative strategies, etc.
•Brand management methodology development for brand managers: brand planning process and templates, briefing rules and templates, brand health tracking, campaign effectiveness analysis, etc.
•Strategic partners’ management (advertising agencies, TV production houses, photo production houses, etc.): configuration (outsource functions vs in-house), defining contract terms and conditions, prices, tenders, work procedures
Achievements:
•Developed and implemented Kyivstar new creative platform
•Developed and implemented Kyivstar new visual identity
•Develop, produced and launched social patriotic campaign “I love Ukraine” with Bogdan Stupka as a guest star

HEAD OF BRAND MANAGEMENT DEPARTMENT

с 02.2004 по 12.2009 (5 лет 10 месяцев)
KYIVSTAR (2004-2012) STRATEGI, Киев (Telecommunications and networking)

Key responsibilities:
•Full range of brand-management activities: strategic and tactical brand planning, image and promo communication development, media planning and media placement, BTL and trade marketing strategic guidance, budgeting and managerial financial control
•Managing advertising agencies (creative, media, BTL)
•Team management (personal development plans, coaching, on-the-job training, motivating)
Achievements:
•Brand portfolio revisions:
-2007: Developed and launched new sub-brand for corporate clients - Kyivstar Business
-2006: Developed and launched new brand for financially constrained customers – Mobilych
-2004: Launched first in Ukraine real life-style brand for young people – DJUICE
•Brand developments:
-2009: Developed new big idea for Kyivstar brand and launched its implementation 360°
-2007: Refreshed DJUICE brand positioning, communication strategy and visual identity
-2006: Repositioned Kyivstar mother brand and developed new visual identity
-2005: For the first time in its history Kyivstar passed ahead of UMC in terms of Coverage perception due to successful Coverage campaigns; and became market leader both in customer base, and in brand perception
•Effie Awards:
-GOLD EFFIE for Kyivstar campaign “The Best Country – The Best Coverage” (2006)
-SILVER EFFIE for KYIVSTAR campaign “Call your parents” (2008)
-SILVER EFFIE for Kyivstar Eurovision sponsorship campaign “Ukraine is The Heart of Europe” (2006)
-BRONZE EFFIE for DJUICE “Djingle” campaign (2009)
-BRONZE EFFIE for DJUICE campaign “Singing deers” (2008)
-BRONZE EFFIE for DJUICE launch campaign (2006)
•Created and developed team of highly professional and motivated managers
•Over 200 TVCs in my portfolio, including 2 campaigns with Gerar Depardieu and Timur Bekmambetov, campaigns with Andrey Shevchenko, Irina Rozanova, Potap & Nastya, Boombox, Vakarchuk, TNMK and many other celebrities

MARKETING DIRECTOR

с 08.2003 по 10.2003 (2 месяца)
PROCREDIT BANK, Киев (Finance, banking, and insurance)

Key responsibilities:
•Bank rebranding
•Developing image and product communication materials
•PR
Achievements:
•Complete bank re-branding in 2,5 months from Microfinance Bank to ProCredit Bank

SENIOR TRADE MARKETING MANAGER FOR UKRAINE AND MOLDOVA, GLOBE PROJECT LEADER

с 08.2001 по 07.2003 (1 год 11 месяцев)
NESTLÉ S. A. GROUP, Киев (Food industry)

Key responsibilities:
•Channel strategies development and implementation for Ukrainian and Moldavian markets
Achievements:
•Established Trade Marketing in Nestle Ukraine

BRAND MANAGER (NESQUIK, NUTS, LION, KIT-KAT, MAGGI) FOR UKRAINE AND MOLDOVA

с 08.1998 по 07.2001 (2 года 11 месяцев)
NESTLÉ S. A. GROUP, Киев (Food industry)

Key responsibilities:
•Brand strategies, tactics, implementation
•NPD
Achievements:
•Launched first Nestle nation-wide promotion in Ukraine
•Launched new Nesquik chocolate bar, Nesquik drink formula, Maggi bouillon cube recipe

PROJECT MANAGER, LECTURER

с 09.1996 по 07.1998 (1 год 10 месяцев)
INTERNATIONAL CENTRE OF PRIVATISATION, INVESTMENT AND MANAGEMENT, Киев (Training & Consulting)

•Developed original training programmes, successfully delivered lectures and trainings in Marketing, Total Quality Management

BUSINESS CONSULTANT

с 01.1996 по 05.1996 (4 месяца)
ARTHUR ANDERSEN, Киев (Audit & Consulting)

•Provided consultancy on Internal Control Corporate Systems

ASSISTANT AT ECONOMIC RESEARCH DEPARTMENT

с 09.1989 по 08.1991 (1 год 11 месяцев)
E.O.PATON ELECTRIC WELDING INSTITUTE, Киев (R&D Institute)

Образование

KIEV NATIONAL ECONOMIC UNIVERSITY

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS AND LAW, Киев
Высшее, с 1991 по 1996 (4 года 9 месяцев)

Знания и навыки

Знание языков

Английский — продвинутый

Дополнительная информация

MBA focusing on International Business Management (1995-1996)
“Red” MBA Diploma for Graduation with Honours
Bachelor of International Economics (1991-1995)
“Red” Bachelor Diploma for Graduation with Honours