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Опыт работы

Marketing team lead

с 05.2019 по наст. время (7 лет 3 месяца)
FILM.UA Group, Київ (creative powerhouse and one of the largest Eastern European media groups)

Responsibilities:
-developed brand, marketing, communication and content strategies and execution plans for film or series promotion
-planned, controlled, and optimized marketing budgets
-engaged in the development and launch of complex promo campaigns for films, analyzing their efficiency and improvement: ATL, BTL, PR, TV, Radio etc.
-managing the development of concepts and creatives (videos, posters, banners etc.)
-promo team management.
Achievements:
-optimized the system of interaction between the trailer house, PR and digital departments
-effectively conducted film promotional campaigns, reaching the set KPIs:
•comedy “Crazy Wedding 3” (total box-office 28 983 764 UAH).
•comedy “Crazy Wedding 2” (total box-office over 41 million UAH)
•sports drama “Pulse” (total box-office 3 077 438 UAH)
•family fantasy “Foxter & Max” (over 8 million UAH)
•“There Will be Humans” series at STB.

Business development manager

с 04.2018 по 05.2019 (1 год 2 месяца)
MEGOGO, Київ (IT)

Responsibilities:
-developed and implemented multi-channel activities aimed at promoting the company's brand, product and sales
-organized cross-promotional activities with national and international brands and companies
-development and maintenance of long-term relationships with key clients and partners
Achievements:
-conducted more than 20 marketing campaigns in the CIS countries
-launched new loyalty program in company
-successfully launched 15 joint projects with big companies and brands (Alfa Bank, Auchan, Monobank, Mastercard, Nova Poshta, KLO, WOG, Glusco, Antoshka, Lay's, Hercules, HrusTeam and many others).

Senior Project manager

с 08.2017 по 02.2018 (7 месяцев)
Noblet Media CIS, Киев (Full service Marketing & Communications Company in CIS)

Responsibilities
Clients and individual projects management;
•Meeting and liaising with clients to discuss and identify their advertising requirements;
•Preparation of proposals that meet client’s brief and budget and implementation of projects;
•Concept development and action plan;
•Handling budgets, managing campaign costs and invoicing clients;
•Writing clients reports;
•Monitoring the effectiveness of campaigns;
•Undertaking administration tasks;
•Department management.

Achievements
Project manager of the following projects:
•International Mayors Summit
•Days of Financial Literacy road-show
•Innovative Charity

Marketing manager

с 04.2011 по 08.2017 (6 лет 5 месяцев)
Ukrainian Film Distribution, Киев (Film distribution)

Responsibilities
•Creation, updating and adjustment of the marketing brand promotion strategy;
•Building the main marketing message and objectives to create promo;
•Development and implementation of activities directed at product promotion;
•Organization of cross-promo activities;
•Marketing campaigns planning;
•Interaction with designers and projects for the promo development;
•Adaptation and development of promotional materials;
•Communication with media partners (negotiating on advertising and promo projects);
•Contribution to building and implementing a 360° external communication strategy in consistency with the international brand communication strategy;
•Support and coordination of projects and activities in the fields of PR and communications;
•Efficiency analysis of conducted activities;
•Coordination of preparation of presentation and its rehearsal;
•Coordination of cooperation with contractors;
•Prepare line-item budgets, payment paperwork coordination and track expenses;
•Development of the concept of events according to customers’ needs.

Achievements
•Build a strong long-term cooperation, cross-promo actions with big international and national brands – Rud, Auchan, Kosmo, Intertop, Nova Poshta, Comfy, restaurant chains Celentano, Mafia, L’Kafa, Sushia, and many others;
•Organized big events (premieres, presentations, press screenings, press conferences): “Deadpool”, “Lyubov v boloshom gorode”, “8 luchshih svidaniy”, “Viy”, “V sporte tolko devushki”, “Soblaznitel 2”, “X-Men” etc.
•Company’s product presentation on big events and exhibitions like Gogolfest, Kyiv Comic Con, We Game etc.

Head of Monitoring Department

с 12.2010 по 04.2011 (5 месяцев)
Scientific-Technical Center "Psychea", Киев (Informational and analytical services in the oil market of Ukraine)

•Department management (up to three people);
•Management of regular reporting of the department activities;
•Assisting employees in daily work and providing support in achieving goals;
•Execution of marketing manager activities;
•Databases maintenance.

Marketing Manager

с 08.2010 по 12.2010 (5 месяцев)
Scientific-Technical Center “Psychea”, Киев (Informational and analytical services in the oil market of Ukraine)

•Monitoring and analysis of the Oil market and competitive environment;
•Processing and analysis of market information, market dynamics and trends;
•Preparation of consolidated reviews;
•Databases maintenance;
•Contribution into company activities presentation;
•Preparation and participation in professional exhibitions

Manager of Customer Service

с 06.2008 по 02.2009 (9 месяцев)
“Eridan” LLC, Киев (Advertising company)

•Client management;
•Order cost calculation;
•Monitoring and analysis of advertising on transport market and competitive environment.

Образование

Kyiv National Economic University

Faculty: Economics and Management Specialty: Management of Organizations Master Program: Small Business Management, Киев
Высшее, с 2005 по 2010 (5 лет)

Дополнительное образование и сертификаты

Kyiv National Economic University Interdisciplinary Training

2010, 1 month

“Be First” Marketing School, Course: Marketing Start

September - December 2013, 4 months

“Be First” Marketing School; Course: PR Start

September – December 2014, 4 months

Higher School of Communication, Course "Advertising and PR"

2017, 1 month

Beetroot Academy

4 місяці

Знания и навыки

• MS Office
• 1C
• MS Outlook
• Bitrix24
• 1C:Enterprise
• Trello
• The Bat!
• Asana
• Worksection
• Basecamp

Знание языков

• Английский — продвинутый
• Украинский — свободно
• Французский — начинающий
• Испанский — начинающий