Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/6784487

Опыт работы

Marketing director

с 04.2022 по 03.2023 (11 месяцев)
STLTH, Київ (Роздрібна торгівля)

• Brand Launch in Ukraine (3% market share in 1 year). Marketing Strategy d-t
• Marketing activities with ROI focus. A&P budget ownership, KPIs tracking.
• Media campaigns launch: CPC / CPM models
• PR Campaigns launch Articles, TG/FB posts, Banners with link)
• SMM Content development (done locally), Targeting (awareness & leads)
• Leading Launch plan/ Promo support
• Trade marketing, Merchandising and Distribution standards

National Trade Marketing Manager

с 05.2019 по 06.2021 (2 года 1 месяц)
JUUL LABS, Київ (Роздрібна торгівля)

• Brand Launch in Ukraine (5% market share in 1,5 years). Trade Marketing
Strategy development
• Managing field promo team Ambassadors (recruiting, coaching, KPIs set)
• Mono brand concept store project ownership (development, design,
logistics, furnishing and recruiting, grand opening event and ongoing sup-t)
• Mystery shopper programs (tracking Shop assistants & Ambassadors team)
• Retail audit (mobile + web solution software, KPIs setup, monitoring)
• Promo planning and support
• POSM development and production

Marketing Director Professional Products Department

с 08.2016 по 05.2018 (1 год 9 месяцев)
LOREAL UKRAINE, Київ (Краса, фітнес, спорт)

• Marketing Strategy development incl. new product launches/ promo plan/
seasonal collections/ events
• A&P budget ownership, KPIs tracking. Marketing activities with ROI focus
• Hair Fashion Night: massive yearly event CJM, Brand toolbox, Cross-
functional teams)
• SMM (in-house), local content development, photo shootings

Manager Consumer Activation

с 06.2015 по 02.2016 (8 месяцев)
PHILIP MORRIS INTERNATIONAL, Київ (Легка промисловість)

• Strategy development for Retail & HoReCa for all premium brands’ portfolio
• Big events launch and brand zones production, brand ambassadors
• KPIs focus: coverage, brands’ performance, switching indicators
• Promo activation toolbox development: on-line and offline activities

Brand Executive Marlboro Brand Group

с 05.2013 по 05.2015 (2 года)
PHILIP MORRIS INTERNATIONAL, Київ (Легка промисловість)

• Leading, developing, and implementing brand strategy
• Cross-functional teams with Trade Marketing and Sales teams
• Managing BTL, Creative, Digital and PR agencies, external partners

Category Management Specialist: Category management, Innovations and BTL

с 06.2011 по 05.2012 (11 месяцев)
KRAFT FOODS UKRAINE, Київ (Харчова промисловість)

• Cat Man projects in KA 3% turnover on impulse category)
• Boston Consulting Group BCG cross-functional project leadership
• Merchandising and category building in different MT & TT
• Development and implementation promotional and trade marketing plan with
marketing tools

- Managed a $1,3M KA seasonal activation
as a part of BCG project Milka Jacobs)
- 2 month activity, 1,2M contacts, 180K units sales, 60 K promo hours
- Total Gross Revenue uplift (during activity + post-effect) 2M USD
- Total Net Revenue uplift 700K USD
- Milka Chocolate SOM growth 1% due to activity only NPD excluding)

Trade Marketing Specialist

с 05.2010 по 05.2011 (1 год)
KRAFT FOODS UKRAINE, Київ (Харчова промисловість)

• Merchandising and category building in different MT & TT
• Promo lead

Trade Marketing Trainee

с 05.2009 по 04.2010 (11 месяцев)
KRAFT FOODS UKRAINE, Київ (Food industry)

Events assistant, supervisor of the “Gourmet Club” project

с 05.2007 по 04.2008 (11 месяцев)
AMERICAN CHAMBER OF COMMERCE IN UKRAINE, Київ (Non-profit and charitable organizations)

Образование

International Christian University

Marketing, Київ
Высшее, с 2006 по 2009 (2 года 8 месяцев)

Дополнительное образование и сертификаты

Chartered Institute of Marketing\ Marketing, Master in Marketing

2012, 12 month

Знания и навыки

Знание языков

• Английский — продвинутый
• Немецкий — средний

Рекомендации

Дарков Иван

Дарков Иван

Генеральный Директор, JUUL LABS UKRAINE

Дополнительная информация

Driving License B/ IYT Skipper international/ UA Sail and motor vessel license
ENG/ RUS/ UKR/ GER (C1)
CAE/ IELTS
Chartered Institute of Marketing - Marketing, Master in Marketing