Denys
Marketing director, 160 000 грн
- Занятость:
- Полная занятость.
- Возраст:
- 35 лет
- Город:
- Киев
Контактная информация
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Опыт работы
Marketing director
с 04.2022 по 03.2023
(11 месяцев)
STLTH, Київ (Роздрібна торгівля)
• Brand Launch in Ukraine (3% market share in 1 year). Marketing Strategy d-t
• Marketing activities with ROI focus. A&P budget ownership, KPIs tracking.
• Media campaigns launch: CPC / CPM models
• PR Campaigns launch Articles, TG/FB posts, Banners with link)
• SMM Content development (done locally), Targeting (awareness & leads)
• Leading Launch plan/ Promo support
• Trade marketing, Merchandising and Distribution standards
National Trade Marketing Manager
с 05.2019 по 06.2021
(2 года 1 месяц)
JUUL LABS, Київ (Роздрібна торгівля)
• Brand Launch in Ukraine (5% market share in 1,5 years). Trade Marketing
Strategy development
• Managing field promo team Ambassadors (recruiting, coaching, KPIs set)
• Mono brand concept store project ownership (development, design,
logistics, furnishing and recruiting, grand opening event and ongoing sup-t)
• Mystery shopper programs (tracking Shop assistants & Ambassadors team)
• Retail audit (mobile + web solution software, KPIs setup, monitoring)
• Promo planning and support
• POSM development and production
Marketing Director Professional Products Department
с 08.2016 по 05.2018
(1 год 9 месяцев)
LOREAL UKRAINE, Київ (Краса, фітнес, спорт)
• Marketing Strategy development incl. new product launches/ promo plan/
seasonal collections/ events
• A&P budget ownership, KPIs tracking. Marketing activities with ROI focus
• Hair Fashion Night: massive yearly event CJM, Brand toolbox, Cross-
functional teams)
• SMM (in-house), local content development, photo shootings
Manager Consumer Activation
с 06.2015 по 02.2016
(8 месяцев)
PHILIP MORRIS INTERNATIONAL, Київ (Легка промисловість)
• Strategy development for Retail & HoReCa for all premium brands’ portfolio
• Big events launch and brand zones production, brand ambassadors
• KPIs focus: coverage, brands’ performance, switching indicators
• Promo activation toolbox development: on-line and offline activities
Brand Executive Marlboro Brand Group
с 05.2013 по 05.2015
(2 года)
PHILIP MORRIS INTERNATIONAL, Київ (Легка промисловість)
• Leading, developing, and implementing brand strategy
• Cross-functional teams with Trade Marketing and Sales teams
• Managing BTL, Creative, Digital and PR agencies, external partners
Category Management Specialist: Category management, Innovations and BTL
с 06.2011 по 05.2012
(11 месяцев)
KRAFT FOODS UKRAINE, Київ (Харчова промисловість)
• Cat Man projects in KA 3% turnover on impulse category)
• Boston Consulting Group BCG cross-functional project leadership
• Merchandising and category building in different MT & TT
• Development and implementation promotional and trade marketing plan with
marketing tools
- Managed a $1,3M KA seasonal activation
as a part of BCG project Milka Jacobs)
- 2 month activity, 1,2M contacts, 180K units sales, 60 K promo hours
- Total Gross Revenue uplift (during activity + post-effect) 2M USD
- Total Net Revenue uplift 700K USD
- Milka Chocolate SOM growth 1% due to activity only NPD excluding)
Trade Marketing Specialist
с 05.2010 по 05.2011
(1 год)
KRAFT FOODS UKRAINE, Київ (Харчова промисловість)
• Merchandising and category building in different MT & TT
• Promo lead
Trade Marketing Trainee
с 05.2009 по 04.2010
(11 месяцев)
KRAFT FOODS UKRAINE, Київ (Food industry)
Events assistant, supervisor of the “Gourmet Club” project
с 05.2007 по 04.2008
(11 месяцев)
AMERICAN CHAMBER OF COMMERCE IN UKRAINE, Київ (Non-profit and charitable organizations)
Образование
International Christian University
Marketing, Київ
Высшее, с 2006 по 2009 (2 года 8 месяцев)
Дополнительное образование и сертификаты
Chartered Institute of Marketing\ Marketing, Master in Marketing
2012, 12 month
Знания и навыки
Знание языков
- Английский — продвинутый
- Немецкий — средний
Рекомендации
Дарков Иван
Генеральный Директор, JUUL LABS UKRAINE
Дополнительная информация
Driving License B/ IYT Skipper international/ UA Sail and motor vessel license
ENG/ RUS/ UKR/ GER (C1)
CAE/ IELTS
Chartered Institute of Marketing - Marketing, Master in Marketing
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