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Опыт работы

Deputy Head of Lead Generation Media Buying

с 07.2022 по наст. время (3 года 7 месяцев)

Appointed to oversee multiple performance marketing units at once — including Insurance, Sweepstakes, Search and Dating — during a period of high market volatility.

My focus: stabilize operations, realign unit strategy, and hold the structure amidst vertical collapses and industry shifts.

▸ Team management
Led 4 vertical teams; supported morale, process alignment and transition plans. Balanced creative/analytical resources and ensured stakeholder clarity.

▸ Operational strategy
Planned for quarters ahead, set frameworks for unit reviews, and coached team leads on how to manage risk and performance when growth is not linear.

▸ Market navigation
Worked closely with BD and Compliance to navigate shifts in market rules (esp. Insurance & Dating). Advocated for adaptation, while protecting team capacity.

Outcome: maintained stability where growth was no longer possible — and built readiness for future pivots.

Senior Media Buyer - FB, Team Lead

с 11.2019 по 06.2021 (1 год 8 месяцев)
No Name, Київ (Marketing, advertising, and PR)

- Media buyers team management.
- Creation structure of work, financial reporting, optimization workflow process.
- Collection of information, analysis. Based on the results, setting tasks for the whole team and the individual media buyer or farmer.
- Creation a system of motivation / punishment.
- Search, recruitment and training new employees.
- Setting up FB ad campaigns
- Creation of creatives
- Search and implementation of new advertisers who need FB traffic.
- Setting tasks for programmers, designers, farmers. Monitoring the execution of tasks.
- Traffic for Gambling offers. CPA \ CPL \ CPI - Worldwide. Tested - Dating / Nutra / Swipsteaks / Crypto
- Advertising budgets up to $ 30,000\month per media buyer, in a middle.
- Personal advertising budgets $ 20k - 80k per month, depending on the type of Business Manager.

Media Buyer, Traffic Manager Facebook

с 07.2019 по 11.2019 (5 месяцев)
Traffic Devils, Київ (Marketing, advertising, and PR)

- Setting up FB ad campaigns
- Creation of creatives
- Traffic for Gambling offers. CPA \ CPL \ CPI - Worldwide
- Advertising budgets up to $ 10,000 per month

Media Buyer, Traffic Manager Facebook

с 02.2019 по 06.2019 (5 месяцев)
AdKon, Київ (Marketing, advertising, and PR)

- Setting up FB ad campaigns
- Creation of creatives
- Traffic for Gambling offers. CPL - Worldwide
- Advertising budgets up to $ 10,000 per month

Media Buyer, Traffic Manager Facebook

с 11.2018 по 02.2019 (4 месяца)
Advert Fish, Київ (Marketing, advertising, and PR)

- Setting up FB ad campaigns
- Creation of creatives
- Traffic for e-commerce offers. CPA \ CPL - Arab, African countries
- Advertising budgets up to $ 50,000 per month (Agency business manager)

TL Media Buyer, Traffic Manager Facebook

с 10.2017 по 10.2018 (1 год)
Embi, Київ (Advertising (wood toys))

- Media buyers team management. (3 employees)
- Creation structure of work, financial reporting, optimization workflow process, analysis.
- Search, recruitment and training new employees.
- Setting up FB ad campaigns
- Creation of creatives
- Organization of photo sessions, video editing.
- Creation of landing pages on platformaLP and analogues.
- Traffic for e-commerce offer. CPA - UA\RU\KZ
- Advertising budgets up to $32,000\month per team
- Organization and structuring of all operational processes in the company, in terms of traffic.

Project manager, Team lead

с 10.2016 по 10.2017 (1 год)
G-Tag, Київ (Marketing, advertising, and PR)

- Processing leads, answering calls
- Meetings with potential clients / existing clients
- Organization of work on the project, both independently and delegating the project to employees. Team leader.
- Creation and design of fan pages on Facebook, development of a unique page style (drawing covers, avatars and templates for post in Photoshop)
- Setting up Facebook ads. Analysis and optimization of advertising campaigns
- Systematization of campaign workflows.
- Personal moderator for training programs

Образование

National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" (NTUU KPI)

Mechanics and Machine-Building Institute (MMI), Київ
Высшее, с 2013 по 2019 (6 лет)

Engineer. Lasers, laser machines.
Study of the principles operation of laser systems.

Дополнительное образование и сертификаты

People Management

2020, 2 month

Знания и навыки

• Video montage
• Image editor (Photoshop)
• HTML\CSS
• Google Tab
• Searching and recruiting new employees

Знание языков

Английский — выше среднего