Контактная информация

Соискатель указал телефон , эл. почту и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/8016826/

Опыт работы

Marketing Data Analyst

с 02.2023 по 11.2023 (10 месяцев)
PR+ GROUP, Дистанційно (Освіта, наука)

Worked on marketing and sales analytics infrastructure for an online education business and digital agency ecosystem.

Key responsibilities:
• Maintained and improved multi-source reporting systems across marketing, sales and operational data
• Built and optimized Google Sheets-based analytics workflows and KPI dashboards
• Improved reporting accuracy, data validation and reconciliation processes
• Integrated sales and marketing data from multiple teams into unified reporting systems
• Automated recurring reporting workflows and reduced operational overhead
• Supported analytics documentation, onboarding and process standardization

Key achievements:
• Improved reporting accuracy by resolving data consistency issues across multiple reporting sources
• Reduced manual reporting and operational workload through automation and workflow optimization
• Enhanced reporting scalability and maintainability for marketing and sales teams

Performance Marketing Lead

с 11.2020 по 10.2021 (1 год)
First Development Group, Дистанційно (Будівництво, архітектура, дизайн інтер'єру)

Developer: 4 residential complexes, 1 business center. The total area of ​​the company's facilities is more than 280.000 m2. Subordinate team: 3 people
https://fdg.uz/

Key tasks:
* Managed acquisition analytics and performance optimization across Meta Ads and Google Ads
* Built reporting and KPI tracking processes for lead generation and funnel performance
* Conducted funnel and campaign analysis to improve CPL and conversion efficiency
* Led A/B testing initiatives and identified high-performing acquisition strategies
* Collaborated with sales and operational teams to improve lead quality and business outcomes

Achievements:
* 2500–4000 leads/month
* CPL reduction
* revenue/business impact

Product and Marketing Analytics Consultant

с 04.2018 по наст. время (8 лет 3 месяца)
Self-employed, Дистанційно (Консалтинг, бухгалтерія, аудит)

Key Tasks:
* Developed BI dashboards and operational reporting systems for businesses in healthcare, beauty, education and service industries using Power BI, Google Sheets and CRM data
* Connected marketing, CRM and operational data to improve business decision-making
* Built KPI frameworks, funnel analytics and revenue tracking systems
* Conducted funnel analysis, conversion optimization and business performance reviews
* Worked on product and monetization hypotheses, retention and unit economics analysis
* Designed dashboards and reporting workflows for marketing and operational teams

Head of Marketing, Product marketing manager

с 06.2015 по 10.2020 (5 лет 5 месяцев)
Наука Побеждать, Дистанційно (Освіта, наука)

Worked on product, marketing and analytics processes for educational, travel and digital products.

Key responsibilities:
• Built and optimized acquisition and sales funnels across marketing, CRM and operational systems
• Developed KPI tracking, reporting and business performance analysis processes
• Conducted funnel analysis, A/B testing and conversion optimization
• Worked on retention, monetization and unit economics analysis
• Collaborated with marketing, sales and product teams to improve product and business performance
• Implemented and optimized CRM, LMS and operational workflows
• Participated in product development, customer research (CustDev, JTBD) and growth initiatives

Key achievements:
• Helped grow annual revenue from $40k to $300k between 2015 and 2020
• Launched 15+ educational and travel products
• Implemented CRM and automation systems that reduced operational complexity and improved scalability
• Improved launch and operational processes through workflow automation and system integration
• Participated in the development of end-to-end analytics and reporting systems

Performance Marketing Analyst

с 08.2014 по 05.2015 (10 месяцев)
Business Constructor, Київ (Освіта, наука)

School of System Business for Entrepreneurs. Team of 50+ people in 2015
https://bizconstructor.com/

Key tasks:
* Managed acquisition analytics and performance reporting for paid traffic campaigns
* Optimized lead generation funnels and campaign economics
* Conducted performance analysis and A/B testing to improve conversion efficiency

Achievements:
* generated more than 20,000 leads per year, generating $1 million in revenue
* reduced the cost of applications by 4-8 times with a budget of about $ 10,000 \ month

Образование

National Technical University “Kyiv Polytechnic Institute”

Specialist, Electromechanical equipment for energy-intensive industries, Київ
Высшее, с 2000 по 2006 (6 лет)

Дополнительное образование и сертификаты

Business Owner 2.0 by Business Constructor

2014

Product Management First Steps by LinkedIn Learning

2022, 1h 36m, level: Beginner

Agile Foundation by LinkedIn Learning

2022, 1h 35m, level: General

Cert Prep: Scrum Master by LinkedIn Learning

2022, 1h 25m, level: Advanced

Знания и навыки

• Email
• CRM
• Google Analytics
• Management skills
• Figma
• Planning
• Ability to analyze
• Trello
• Jira
• Tilda
• Budgeting
• SMM
• Marketing
• Google
• Facebook Ads Manager
• Facebook
• SQL
• Confluence
• Miro
• Advertising
• Scrum
• Market analysis
• Email Marketing
• Digital marketing
• Kanban
• Google Workspace
• Testing
• Lead generation
• Business development
• Prototyping
• Business analysis
• Financial reporting
• Product management

Знание языков

• Украинский — свободно
• Английский — выше среднего

Дополнительная информация

Product & Growth Analytics Specialist with 10+ years of experience at the intersection of analytics, marketing and business growth.

I help companies identify growth opportunities through data, improve funnel performance, optimize marketing investments and build decision-making systems based on business metrics rather than assumptions.

My expertise includes:

• Product Analytics
• Growth Analytics
• Revenue Analytics
• Funnel & Conversion Analysis
• Unit Economics (CAC, LTV, ROI/ROMI)
• Business Intelligence & KPI Systems
• Marketing & CRM Analytics

Key achievements:

• Helped scale a business from $40K to $300K annual revenue through product, marketing and operational improvements
• Built end-to-end marketing and revenue analytics systems for service and education companies
• Generated and optimized acquisition funnels responsible for 20,000+ leads and ~$1M annual revenue
• Reduced lead acquisition costs by 20–50% through funnel analysis, experimentation and campaign optimization
• Eliminated critical discrepancies between marketing, CRM and sales data, significantly improving reporting quality

I enjoy working with cross-functional teams where analytics is used not only for reporting, but also for experimentation, product development and business growth.

Current stack:
Power BI • SQL • Google Sheets • PostgreSQL (in progress)• dbt (in progress) • Airflow (in progress)

Open to opportunities in:
• Product Analytics
• Growth Analytics
• Revenue Analytics
• Marketing Analytics

My current priority is to find a strong professional environment where I can develop and grow.