Софія

So ia
Kraków, Poland
from Lviv, Ukraine

Zahrodska
Inst @so tymo
Lnkd So ia Tymo

[открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)

SMM & Marketing Leader with 5+ years of experience in agency and brand

HELLO! environments. I help SMM teams work in a way that supports real business goals —
from retention and revenue to long-term client value.
My top ve Gallup strengths: Activator, Achiever, Woo, Signi cance, and Competition.

Experience Head of SMM Department — Inweb (Fractal, ex.Netpeak Group, @inweb.ua)
Oct 2024 – Present
– Built scalable processes for performance tracking, reporting, and team development;
– Shifted the team’s focus from short-term execution to long-term client value and retention.

– Improved average revenue per project by +26% YtY;
– Reduced client churn rate by more than 45% YtY (Increased average client lifetime value by
90%+ YtY through retention);
– Implemented SMART goal-setting framework for SMM projects to improve focus and outcome
predictability;
– Launched a UGC ecosystem, transforming SMM into a full-cycle service and contributing to
higher deal closure rates;
– Introduced regular monthly reporting and semi-annual retrospectives to improve performance
transparency.

Team Lead of SMM — Inweb (Fractal, ex.Netpeak Group, @inweb.ua)
May 2024 – Oct 2024
– Supported pre-sales and client alignment;
– Simpli ed internal processes and documentation so the team could spend less time on
coordination and more time on actual delivery;
– Integrated paid social into SMM work ows, shifting execution toward a performance-driven
approach;
– Led and mentored a team of SMM specialists and project managers.

– Designed and launched a comprehensive SMM Knowledge Map for specialists and project
managers, supporting career growth and performance grading;
– Introduced regular 1:1 meetings and feedback loops, strengthening ownership and team
alignment;
– Maintained positive team engagement (eNPS: 4/5) during period of process and role changes.

Middle SMM Specialist — Inweb (Fractal, ex.Netpeak Group, @inweb.ua), remote
Jun 2023 – May 2024
– Developing and implementing SMM strategies for Instagram and Facebook (including content
planning, copywriting, moderation, in uencer marketing);
– Planning advertising campaigns, launching targeted ads;
fi
fi
fi
fi
fi
fl
fl
fi
 – Writing briefs and technical tasks for internal teams.

Marketing Communication Manager, Fast Food Franchising Group (projects: Lviv
Croissants, 1708 pizza di Napoli), Aug 2022 – Dec 2022
– Developing a digital strategy for Lviv Croissants in Ukraine;
– Managing and overseeing social media for two projects across two markets (Ukraine and
Poland);
– Creating content and adapting it across all platforms (website, mobile app, social media as
needed, partner communications);
– Managing and coordinating marketing activities end-to-end, from idea to execution, including
post-production and post–press releases;
– Handling PR for two projects in the media;
– Brie ng teams on the creative direction of new products and special o ers;
– Writing and adapting copy for all platforms, including posts, push noti cations, website content,
scripts, emails, and news articles;
– Coordinating and supporting photoshoots.

Head of SMM, CULTNAKED fashion label (@cultnaked), Jan 2022 – Feb 2022
– Ensuring strategy alignment and developing content plans;
– Managing and publishing content for Instagram;
– Writing briefs for the team (copywriter, TikTok manager, graphic designer);
– Launching and managing targeted advertising campaigns;
– Managing the customer database through email marketing (Mailchimp).

Creative copywriter, Zmina agency, the marketing agency (@zmina.agency), Apr 2021 –
Aug 2021

SMM Specialist, Onufriv.O fashion label (@onufriv_o), Mar 2020 – May 2022
SMM Speсialist, Volodymyr Tsisaryk, personal brand (@tsisaryk) and his business account
(@tsisarykstudio), Jan 2021 – May 2022

Creative copywriter, «Krasa», SMM agency (@krasa.agency), Jan 2019 – Mar 2019
- – Writing English-language and bilingual (French) content for Mexico, Canada, and the USA for
@duet_dress project.

Education NOM, Online — Creating and Developing Sustainable Lovemark Brands, May 2025 – Present
Projector & Coursera — Google Digital marketing & E-commerce Certi cate, Dec 2022 – Apr
2023
Ivan Franko National University of Lviv, — A master of journalism, Sep 2019 – Dec 2020

Skills Google tools; Trello/Slack; Canva, Figma; Mailchimp;
Meta Business Suite & Ads Manager; Meta platforms.

Languages English – В2;
Polish – А2.
fi
✔︎
✔︎
✔︎
✔︎
✔︎
fi
ff
fi
✔︎