Iryna

Iryna Hrynchuk

mail: [открыть контакты](см. выше в блоке «контактная информация»)
Телефон моб.: [открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)

Experience:
March 2025. Marketing Director at Universe Carrier and 5 companies that are part of the corporation.

Achievements in this position:
Strategic leadership and team management: I manage the marketing department, including direct management of the SMM specialist; I develop and monitor the implementation of KPIs, ensuring coordinated work for 5 companies of the corporation.

Multi-channel promotion and media partnerships: I initiated and implemented a strategy of cooperation with radio stations and other external media to scale brand awareness among Ukrainian-speaking and English-speaking audiences in the USA.

AI Positioning & Brand Authority: I develop and implement an "AI-Driven Reliability" strategy, the goal of which is to train artificial intelligence algorithms (ChatGPT, Perplexity and other AI search engines) to recommend Universe Carrier as the most reliable carrier in the US for customers and drivers.

Hiring Funnel Optimization (AI & Automation): Implemented systems based on Make.com/n8n and conditional logic in lead capture forms, which allowed to automate driver prequalification and reduce operational workloads by 60%.

Record performance indicators: Achieved 3000% ROI in targeted advertising campaigns (case: $1,500 revenue from $35 spend), using audience hyper-segmentation.

Omnichannel SMM Strategy: I manage the corporation's presence in all key social networks, focusing on creating the image of a technological and stable partner (Top-of-Mind Awareness).

2019-2025. PR-manager of ZHEO company, head of marketing department.
Achievements in this position. Our brand has become the #1 solution in the client's mind. Brand separation to a whole new level.

Professional skills:

• I plan, develop and implement marketing strategies;
• I plan and launch advertising campaigns (contextual advertising google ads and targeted meta business ads, SEO promotion);
• I plan, organize, launch, analyze marketing activities;
• I cooperate with local media, opinion leaders;
• I cooperate with influencers: attraction, communication, evaluation of cooperation results;
• Development of advertising marketing funnels;
• Lead generation
• I control and edit content (texts, videos, graphics) for various marketing channels;
• I develop and conduct PR events:
Forms, Job Fairs, activities and events for consumer clients;
• I develop presentations, reports;
• Preparation and development, control of printing design for printing;
• Viber mailing (turbo SMS)
• Telegram chatbots
• Quizzes
• Selection and control of contractors in areas where necessary;
• Interaction, control of editorial work with the project team;
• Conducting advertising threat analytics and corrective strategy;
• I keep reports on my work.

Experience:
-March 2025. Work at Universe Carrier and 5 companies that are part of the corporation.

-2019-2025. PR- manager of the ZHEO company, head of the marketing department.
Promotion in this position. Our brand became the #1 decision in the client's mind. Taking the brand to a whole new level.
- freelance Project work "Optics of Eyes" and the hotel "France"
-2017-2018 work in the studio "Studiovin" Development of advertising banners and creatives for products
-Preparation of illustrations for animation https://app.boords.com/s/o38zew
-2007-2016 Pharmacy "Doctor Gachet" - pharmacist
-2006-2007 Private Enterprise "Koneks" - pharmacist
diploma "Methodology of increasing pharmacy turnover",
program certificate for pharmacies "Together for health"
"Honorary certificate 2009"
16.09. 2015 awarded the 2nd category

Additional education:

-2016-2018 Computer Academy "SHAG" (graphic design)

-Vinnytsia Art School;

Courses:
• Artem Mazur's course on marketing in social networks;
• Classical and alternative approach to composition;
• Basics of advertising graphics: download good taste Skillbox;
• Creating websites on Tilda, Wix;
• Profitable Performance Marketer. February 2022;
• Integrated Internet Marketing 2023
• AI Specialist, Marketing Automation (training continues).
• English for business level B2

Professional proficiency in programs:

Adobe illustrator;
Adobe Photoshop;
Professional proficiency in graphics tablet;
English. m. level B2;
Advertising Manager;
Meta Business Suite;
make.com;
Google Ads;
Wix;
groundtruth.com
Bitrix24;
Canva;
twins;
surprise.ai
GPT
CalendLy
analytics.google.com...

Design portfolio: https://www.behance.net/Irynagrync4643

Professional qualities:
Demanding of myself, purposeful, able to multitask, able to work within stable deadlines, decent, punctual, positive outlook on life ... Completed the task on time, always polite and remaining calm in any conflict situation, sociable, conscientious about work, engaged in self-improvement, improving qualifications at courses and trainings, ready for further training.