Каріна

Karina
Maiurnyk
Marketing Manager

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Budapest, Hungary

Education
About Me

Experienced marketing professional
Master's Degree in Economic Diplomacy
Slovak University of Economics in Bratislava 2019 - 2020
with a strong background in leading
marketing teams and managing Master’s Degree in International Economic Relations
Uzhhorod National University 2016 - 2020
multiple projects. Skilled in strategy
development, team coordination,
Experience
and process optimization. Results-
oriented, analytical, and passionate
Head of SMM| Brand Manager
about driving growth and delivering
Gazda Building Company 2025- present
measurable business outcomes.
Led the Social Media Department, managing a team of content
managers, designers, and specialists.
Oversaw social media strategy and execution for 12 construction
projects simultaneously.
Developed and implemented targeted campaigns to increase
Skills brand visibility and audience engagement (Facebook,
Instagram, LinkedIn).
Digital community management
Coordinated content creation to ensure consistency with brand
CMS voice and project messaging.
Visual content tools Analyzed campaign performance and optimized strategies to
Web analytics improve reach, engagement, and ROI.
Managed social media calendars, project launches, and
Work tools
promotional events.
Information analysis Collaborated with marketing, sales, and project teams to align
Office tools digital communications with business objectives.
Increased social media followers by 10% and improved overall
Language audience engagement.

MOTHER TONGUE: Ukrainian Digital Community Manager Assistant
UNHCR Hungary 2022 - 2025
Russian English
Identified and mapped digital platforms and social media
C2 B2 groups used by Ukrainian refugees in Hungary to access
Slovakian French information and build support networks.
Developed strategies to link humanitarian agencies with digital
B1 Learning communities, ensuring timely information sharing and fostering
communication.
 Monitored social media to identify trends, opportunities, and risks, contributing to the dissemination of accurate
information about services, rights, and opportunities for refugees.
Established partnerships with key Ukrainian and Hungarian digital actors to promote UNHCR-related content
and strengthen community engagement.
Assisted in creating and distributing relevant digital content in collaboration with UNHCR teams, ensuring it
met the needs of diverse refugee communities.
Addressed rumors and misinformation by drafting responses in consultation with the protection team, and
supported transparent communication.
Organized participatory activities and awareness sessions to promote social, cultural, and economic integration
of refugees into Hungarian society.
Provided recommendations for enhancing UNHCR’s digital engagement strategies, including community
feedback monitoring and data analysis.
Supported the planning, monitoring, and evaluation of community outreach activities, incorporating age,
gender, and diversity considerations.

Recruiter
Vakula.Club Hungary 2022- 2022

Senior Economist
Zakarpattia Oblast's Municipally Owned Corporation "Uzhhorod International Airport" 2021- 2022

Check the expenditures for compliance with the approved budget, thanks to which it was possible to avoid
overspending;
Make work plans and payment schedules, provided a reduction in the number of deviations from the
production schedule by 15%;
Analyze the implementation of plans and resource expenditures, which made it possible to reduce costs by 1.5
times;
Develop and implement changes in the process of reconciling accounts payable and receivable with
subordinates of the economic / commercial and financial departments;
Analyze the financial and economic activities of the enterprise - to calculate future financial material, labor
costs;
Monitor the implementation of targets;
Preparation of draft bonuses, other orders and directives within the competence of the economic / commercial
department;
Drawing up a business plan for 4 years for the implementation of the enterprise, preparation of analytical and
reporting materials for management, management and control bodies, other organizations;
Analysis of procurement to determine the need, planning, development of technical specifications, preparation
of procurement documentatio monitoring the cost of procurement, publication on relevant websites, objective
evaluation of bids, conclusion of contracts;
Authorized person responsible for the organization and conduct of procurement (organizational and
documentary support of the procurement process, ensuring the organization and conduct of procurement
procedures in the prescribed manner);
Work with public modules of analytics bi.prozorro and bipro.prozorro and others.

Economists
Zakarpattia Oblast's Municipally Owned Corporation "Uzhhorod International Airport" 2021- 2021

Staff Recruitment
P. J . Servis, S. R. O. 2020- 2021

Electronics engineer
Transcarpathian Regional Center of Scientific and Technical Youth Creativity 2019- 2020

Accounting Assistant
Transcarpathian Regional Ecologic Youth Center 2018- 2019

Book Buyer
Transcarpathian Institute of Postgraduate Pedagogical Education 2017- 2018

Shop Manager
Dini LLC 2016- 2017