Альона

EBS, LEADING CONSULTING COMPANY | Kyiv, Ukraine | May 2013 – present
https://www.ebskiev.com/

SENIOR BUSINESS DEVELOPMENT CONSULTANT
(2016 – Present, Promoted to Senior role in 2019)

Marketing Strategy: participated in a digital marketing strategizing to drive client conversion, revenue growth, new clients acquisition and brand awareness
Product Launches & Events: coordinated full scope of product activities and external PR events online and offline
PPC: Delivered Facebook ADS and Google Ads projects
Managed ATL&BTL
SMM: developed and managed social media content including, ideation, creation, and publishing of content
SEO: full scope website management, designing, optimization, support, SEO texts writing
Measurement & Reporting: monitored and evaluated Marketing KPIs, ROI
Budget: Planned, optimized, and kept on track business development budget
Project Management: coordinated marketing projects from the scratch, including planning, execution team collaboration with internal stakeholders, negotiations with clients, managing providers, proving to board of management
Operating part and other duties: coordinated financial documentation, payments docs and systems accuracy

Achievements:
Successfully organized the series of webinars (planned, designed, promoted, and fully supported) - > as an outcome, requests for consulting increased by 25%
Was a team member for strategizing two companies’ merger process. Organized events and communication plan supporting merger process, managed workflow of 2 marketing specialists - > as an outcome after merger brand recognition increased by 15%
Fully redesigned the website (Content + Technical) and work on optimizing the web resource -> increased the conversion rate from the site by 4%
Was made SEO optimization of company web resources, that brought sales increase on the regular basis by 10% over the past two years
Site traffic increased by 15% over the year
ROI from advertising increased by 5% over the last year

PR & MARKETING ASSISTANT
(Apr 2016 – Nov 2016)

Assisted Marketing Manager and department with analytics, event planning and administrative tasks
Organized all company events, including budgeting, schedule, maintenance planning
Negotiated with clients and providers, supporting procurement tasks
Designed and created content for the online magazine
Managed administrative part: documents, agreements, payments

Achievements: performing complex tasks in a short period of time, meeting deadlines, simultaneous work with different products and different areas, good work with tight budgets, support all marketing department helped to increase brand recognition. As a result promoted internally to Business Development specialist.

OFFICE ADMINISTRATOR:
(May 2013 – Apr 2016)
Full support company office on the front desk, including cooperation with clients, managing correspondence, supporting 250+ employees with open requests and questions, managed administration part of numerous company external events B2B, assisted Marketing department with daily routine tasks
Achievements: extremely positive feedback from internal and external clients about ability to communicate clearly, manage diverse tasks at one time, find solutions independently. As a result promoted internally to Marketing department.

FREELANCE IN THE PR & MARKETING MANAGER ROLE |Kyiv, Ukraine | Apr 2016 - Present
Project 1: Construction Company, https://vashfasad.com.ua/ (since 2016)
Project 2: Event agency http://stories-event.com/ (2020 – Project launch and transfer to the in-house marketing department)

Designed Marketing & PR Strategy and plan, brand positioning including
Handled target audience research and analytics
Managed marketing budget and KPI’s
Led and executed website design, testing and launch
Planned, implemented, kept on track full scope of SMM activities
Supported Brand Identity through visuals, souvenirs, team awareness
Coordinated clients database: negotiations, selling proposals, agreements
Blog content design and articles writing

Achievements: Vash Fasad: Build Marketing Strategy, redesigned the website and created advertising campaign within Google Ads. As an outcome - > service sales increased by 250% for three months. Conversion rate increased from 1% to 10%. Event agency: on hold due to current situation in Ukraine.

CAREER BREAKS:
Nov 2018 – Nov 2019, Maternity Leave
Apr 2021 – Apr 2022, Maternity Leave
Continued support of freelancer projects and learn trendy tools during maternity leaves.

MASTER IN ECONOMY, MANAGEMENT OF ORGANIZATIONS
Kyiv National University of Design & Technology | Kyiv, Ukraine | 2006 – 2012

MARKETING DEVELOPMENT PROGRAM, CERTIFIED
European Business Association | Kyiv, Ukraine | 2017

Google Analytic | 2022 | SEORelay agency
Facebook target webinar, Copywriter courses | 2020 | https://www.svobodnaia.ua
Adobe Photoshop | 2019 | Personal mentorship
Google Analytic | 2018 | https://itstolytsa.ua/
Internet marketing | 2016 | https://befirst.com.ua/

Languages: Ukrainian (native), Russian (fluent), English (Upper Intermediate)
Experienced user in : Microsoft Office, Access, Outlook, Power Point, Photoshop, Google Ads, Facebook Ads, GetResponse, ClickMeeting, Wordpress, Canva, Figma
Solid experience in B2B Marketing development
SEO knowledge, including: website tech optimization, CRO optimization, coordination of SEO improvement process;
Experience designing and creating web pages for conversion rate optimization;
Clear understanding of the attribution & ROI best practices with marketing operations;
Marketing Strategy & Planning– able to design and implement digital marketing strategy and operation plan from the scratch
Communication Skills - able to build trust bridge with internal stakeholders, external clients, providers, set up clear communication, negotiate about best case solution
Problem Solving – able independently find the best solutions in alternatives with the strong focus on the business KPIs