Анна

Anna Senychak
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Experience:
«1+1 Media» Group of companies
Media Manager March 2020 – Dec 2023
 Developed of strategy for seasonal and image campaigns of brands and sub-brands
 Scanned the media marketplace to keep up to date on the latest media trends. Monitored online and offline campaigns
and reported on results.
 Promoted additional projects to support new products.
 Led key performance data analysis to identify, recommend, and implement changes to improve performance of
client programs.
 Launched and managed partnership projects together with the commercial department, conducted client
negotiations implement sponsorship integrations.
«The implemented Successful media strategy showed a high result of the season for clients and the channel. And it
turned out to be more successful than competitors with a larger share and rating of the program. This helped the
channel to take first place on television for six months. Delivered over $200,000 worth of campaigns that helped achieve
target view Delivered over $400,000 worth of campaigns that helped achieve target view share.

Media Planner May 2019 – March 2020
 Prepared annual promo plan, day-to-day planning (Tactical planning (selection of platforms, advertising formats,
determination of the effective duration and frequency of the advertising message).
 Collected and analyzed statistics and trend of media campaign performance.
 Controlled the timing of providing promotional materials.

«Zenith» («Publicis Groupe Ukraine»)
Junior Media Planner March 2014 – May 2019
 Conducted annual, monthly & weekly planning across all media (TV, Digital, Radio, OOH, non-standard project etc.).
 Managed campaigns across all media, results’ evaluation & optimization.
 Daily collaboration with other departments aiming to control & achieve campaigns’ results.
 Planned and controlled budgets and daily management of financial documents.
 Evaluated creative materials’ effectiveness & made suggestions about optimization (e.g. A/B tests in Digital).
 Responsible for day -to-day communication with clients Sanofi, Lactalis, Essity, Raiffeisen Bank Aval, Acer, Biscotti, Gap,
Niko Ukraine.
 Participated in media strategy development and tender proposals.
 Evaluated media research & prepared proposals/optimizations based on their results (e.g. Consumers’ behavior,
competitors’ performance etc.)
 Prepared and presented campaigns’ performance, competitors & market reviews to marketing management campaign
and clients.

Assistant Media Planning June 2013 - March 2014
 Prepared weekly and monthly reports, Post Buy Report, and analysis of target audiences.
 Analyzed is of competitors’ performance across all media channels.
 Analyzed daily a large data array for clients Sanofi, Bacardi-Martini, Hayat, Chipita.
 Constructed of performance models (e.g. media impact on Brands’ market share) for strategic and annual planning.
 Used media planning tools to generate data & key insights daily.
Education: 2011-2012
International Economics – Master’s degree National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
Management and Marketing’ specialization
International Economics - Bachelor’s degree 2008-2011
National Technical University of Ukraine “Igor Sikorsky Kiev Polytechnic Institute”,
«Project manager Certificate» in the school of Genius. Space, Coursera. Google Project Management, Google Digital Marketing
& E-commerce 2024
Additional skills and personal interests
 Media tools: Excellent user of all media tools: Nielsen media database, MMI, Worksection, Slack, Google planning &
analytics tools, among others.)
 Languages: Ukrainian – C2, Russia – C2, English – B1 studying, Spanish – B2 studying.
 Personal interests: Interested in psychology and playing strategy games.