Iryna

IRYNA SMAHINA

Canada, Toronto, ON LinkedIn: http:[открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация») e-mail: [открыть контакты](см. выше в блоке «контактная информация»)

Highlight

Highly accomplished sales professional with over 10 years of experience in sales, sales management, and key account management. Achieved success in devising and executing sales and distribution strategies to drive revenue growth and market penetration. Known how to build strong client relationships, and exceed business goals in dynamic and competitive markets. Proven track record of attracting new clients, nurturing existing relationships, and delivering exceptional customer service. A strategic thinker with expertise in sales planning, team management, budgeting, market analysis, and sales performance optimization!
Oral and written communication in Ukrainian, Russian, Polish, English and basic France
Proficient in using Microsoft Office, Word, Excel, PowerPoint, SAP, etc.

My life scenario - "New day, new opportunity"

Work Experiences

Account manager Sales & Marketing, Crystal Claire Cosmetics 2023 – Present

Collaborated with product development, marketing, and sales teams to define project objectives, timelines, and deliverables.
Developed project plans and schedules, ensuring alignment with business goals and priorities (timeline)
Coordinated project activities, resources, and stakeholders to ensure timely and successful project execution.
Facilitating communication and collaboration between cross-functional teams, including product development, marketing, sales, and supply chain.
Served as a liaison between internal departments to ensure alignment and synergy across all project phases.
Assisted in the development and management of project budgets, tracking expenses, and resource allocations to ensure adherence to financial targets.
Identified cost-saving opportunities and efficiencies to maximize project Return on Investment.
Supported product development initiatives by coordinating product testing, packaging design, and regulatory compliance efforts.
Ensured that product development timelines are met and that products meet quality standards and customer expectations
Worked closely with marketing teams to develop campaign briefs, creative assets, and messaging strategies.
Maintained accurate project documentation, including project plans, status reports, and meeting minutes

Regional Sales Manager, L’Oréal 2020 - 2023

Collaborate with Retail, Marketing, and Logistics teams to develop common strategies within the CPD department.
Participate in strategic account planning processes and develop performance objectives aligned with business goals.
Conduct sales forecasting and negotiations with customers, ensuring alignment with business objectives.
Analyze sales data and stock levels to optimize sales performance and inventory management.
Execute sales plans and monitor performance against targets, developing alternative strategies when necessary.
Participate in the creation of sales plans that encompass commercial agreements, marketing actions, education programs, and merchandising opportunities.
Build strong, long-lasting relationships with clients through strategic planning, meetings, negotiations, and ongoing support.
Monitor accounts' performance against business plans and collaborate with relevant teams to develop response strategies.
Review competitor activity and drive the development and implementation of appropriate response strategies.
Participate in budgeting and discussion of retail and wholesale promotional activities.
Analyze promotional results and adjust marketing strategies accordingly.
Contribute to monthly budgeting and ensure fulfillment of agreed Key Performance Indicators (KPIs).
Prepare Go-To-Market (GTM) plans for new product launches and manage their execution.
Develop purchasing and sales strategies for future periods based on analysis reports and simulation of future periods.
Territorial Sales Manager, L’Oréal 2018 - 2020

Lead the sales efforts within my territory, including setting and achieving sales targets, maximizing sell-through, and driving revenue growth.
Build and maintain strong relationships with key accounts, retailers, and beauty professionals in the territory. Provide exceptional customer service and support to drive loyalty and repeat business.
Develop and execute strategic plans to achieve sales objectives and increase market share. Identify opportunities for growth and expansion within the territory.
Monitor market trends, competitor activities, and consumer preferences to identify opportunities and threats. Utilize insights to develop effective sales strategies and tactics.
Provide training and education to retailers, beauty advisors, and sales teams on L'Oréal products, brand initiatives, and selling techniques.
Plan and execute promotional activities, events, and product launches within the territory to drive awareness and sales. Collaborate with marketing teams to develop impactful campaigns.
Monitor inventory levels, sell-through rates, and product availability at retail locations. Work closely with supply chain teams to ensure optimal stock levels and minimize out-of-stocks.
Prepare regular reports on sales performance, market trends, and competitor activities. Analyze data to identify areas for improvement and develop action plans.
Performances management, including annual performance reviews (ZONA visit), performance improvement plans, formal and informal coaching, and counseling.

Regional Sales Manager, Appliance distributor “Yug - Contract” (Wholesale) 2016 - 2018

Regional Sales Manager, cosmetics manufacturer “Bi-Es cosmetics” 2015 - 2016

Territorial Sales Manager, cosmetics manufacturer “Bi-Es cosmetics” 2013 - 2015

Merchandising account manager, tobacco company “Imperial Tobacco” 2012 – 2013

Education

‘Kyiv Slavonic University’ Humanities & Social Science dept. International relationship

Bachelor’s Degree 2003 - 2008
Master's Degree 2008 - 2009

Volunteering

• Ukrainian Canadian Congress ‘PARACHUTE’ - 160 North Queen Canada, Toronto 2022 – 2023
• Canadian Brigade for Ukraine – Toronto, ON 2023 - Present