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UI/UX Designer
KATERYNA IVASIUK

PROFILE
I'm a user-focused UI/UX Designer with almost three years of practical freelance
experience, specializing in crafting intuitive, scalable, and visually appealing
digital products. My core mission as a designer is to focus on usability and clean
Vinnytsia, Ukraine design to turn complex ideas into simple, intuitive experiences for the user. I
demonstrate expert proficiency in the Figma platform, utilizing its tools to ensure
[открыть контакты](см. выше в блоке «контактная информация») high design accuracy and adaptive scalability. My practical experience covers a
wide spectrum of projects: from high-converting landing pages and complex e-
[открыть контакты](см. выше в блоке «контактная информация») commerce solutions to native and cross-platform mobile applications. I am eager
to contribute my expertise to a dynamic and collaborative team to drive product
success and elevate the overall user experience.

HARD SKILLS WORK EXPERIENCE
Experience in Google Material UI/UX Designer I Project-Based Work
Design and Apple HIG
July 2024 – Present
Design Systems & Component-
Based Design Spearheaded the full design cycle for a diverse international portfolio (USA,
the Netherlands, Israel, and Ukraine), delivering solutions across complex
Creating UI Kits, components, domains including Healthcare, Real Estate, and E-commerce.
variants and layouts
Cross-Platform Apps: Designed a Realtor App and a full Parking Management
Design Thinking & UX Principles System (booking app + critical Admin Dashboard for management oversight).
Adaptive & Responsive Design B2B Web: Developed multi-page B2B websites, focusing on complex
Wireframing and Prototyping Information Architecture (IA) and conversion-driven layouts.
Designed a web application that successfully met the U.S. Department of
Health qualification standards, transforming complex business logic into
intuitive and visually consistent UI/UX solutions, thereby fulfilling the core
SOFT SKILLS mission of simplifying the user experience.
Collaborated closely with cross-functional teams (Developers, QA) to ensure
Teamwork & Effective technical feasibility, precise design handoff, and adherence to high-quality
Communication standards and deadlines.
High Attention to Detail Freelance UI/UX Designer
Adaptability & Learning Agility D ecember 2022 – Present
Effective Communication Managed an international client portfolio, delivering web and e-commerce
solutions for businesses in the Netherlands, Spain, Ireland, and Ukraine.
Led full-cycle design for digital products, including complex B2B websites
and e-commerce platforms with optimized user flows and information
TOOLS architecture.
Created and launched high-performing landing pages across diverse
Figma industries, focusing on modern visual language and conversion-driven
FigJam layouts.
Notion, Slack Executed full redesigns of client websites, enhancing usability, aesthetics,
and performance in line with current UX and accessibility standards.
AI
Utilized advanced Figma expertise to build scalable, component-based
design systems ensuring visual consistency, adaptability, and smooth
developer handoff.
LANGUAGES
EDUCATION
English

Upper-Intermediate IT School GOIT
UI/UX D esign Certification, 2021-2022
Ukrainian

Native Rivne State University of the Humanities
Ma ster’s in English Language and Literature, 2013-2014