Катерина

TURKO KATHERINE

[открыть контакты](см. выше в блоке «контактная информация») PROFILE:
[открыть контакты](см. выше в блоке «контактная информация») (mobile.
I am passionate digital professional with a deep expertise in Digital
Telegram, Viber, WhatsApp)
Marketing: Analytics, Strategy, Content, SMM, SEO, Digital Media,
Accounting, Applications and WEB-sites. During my professional growth I
was able to prove myself both from the behalf of agency and brand-owner.

I am inspiring and energizing , fast-learning, love to balance multiple projects
and tasks at once. Adore working with cross-functional teams leveraging the
benefits of each professional for the best project performance.

EXPERIENCE
CMO, Diamond Textile, Kyiv. 02/2019 - 03/2022
- Marketing strategy & planning

- Research of competitors, market, trends and the industry

- Generation and validation of Marketing hypotheses

- Content Marketing: building business models for content eco-system both
off-line and on-line: traditional, digital, mobile, social, retail and
experiential

- Development, planning, and implementation of WEB development and
maintenance strategy in line with the business objectives of the brand

- Collaboration, supporting and validation of Content, Media, SEO and
Developers’ teams

- Establishing the process of collaboration within the team, development,
implementation and optimization of processes to improve the productivity
of the team

- Media and Content analytics

- Brand budget Management

- Preparation of reports for stakeholders (KPIs, ROI, P&L)
 Performance Content Head, Performics, Publicis Groupe, Kyiv. 03/2017 -
01/2019
- Deliver the Strategy and the Financial plan of Department development

- Recruiting talents and developing creative-analytical team; Leading the
team of designers, copywriters, social media and account managers

- Preparation of reports for stakeholders (KPIs, ROI, P&L)

- Establishing the collaboration between cross-functions: the Performance
Content Team and traditional Media, Creative, Developers, SEO, Digital
Media (PPC and display ads), Data Science, BTL and Event

- Validating the quality of Visual and Verbal Content for all Media Channels;
in accordance with brand-identity and brand-books

- Competitors’ analysis, Audience Insights, Digital Global Market Review

- Ideate and lead brainstorms on Creative, Media, Performance strategies

- Preparation and Presentation of ideas

- Client Service and Coaching

Clients: Coca-Cola Company (Coca-Cola, Fanta, Sprite, Bonaqua, FuzeTea),
Mondelez (TUC, Milka, Korona, Barni, Milka, Dirol, Oreo, Lux Chips, Belvita),
Nestle Ukraine (Nescafe, Torchyn, Mivina, Gerber, NAN, Purina ProPlan),
Pernod Ricard (Jameson, Ballantine’s, Lillet, Ararat, Becherovka, Beefeater,
Absolut), Electrolux, Samsung, Eurocar (Scoda Auto), Kyivstar (tele-
communicational Operator); L’Oreal (L’Oreal Paris, MIXA, Maybelline,
Garnier); Coty; Raiffeisen Bank Aval; Portmone (Money transfer System);
Lactalis (Dolce TM); Sandoz; Alcon; Sano , TEVA; Dolce (yoğurt)

CEO of Marketing Agency «BNL Content House», Kyiv . 01/2013 - 02/2017
- Attraction of Talents: designers, copywriters and SMM-managers

- Attraction of Clients: preparation and presentation of ideas and projects

- Client Service and Accounting

- Hypothesizing and validating Digital Marketing Hypothesis

- Social Media Ads launch (Facebook, Instagram)

- Analytics and Reporting

- Event Management

- Supervising the development of mobile applications and web-sites.
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 Clients: TUI Ukraine (International tour operator), Yanser Group (Kleo
lingerie), DSV Logistics Ukraine (logistics), PepsiCo (Pepsi, Lay’s, Agusha -
food for children), Lenovo, New Look (clothes), MEXX (clothes), Latuck (salad
bar), Mobile Nurse (medical mobile Application), Otaman (Ukrainian style
brand), BeHappy (yoga Studio), Cupcake Studio (Art-confectionery),
Cosmopolis (music band), Bris (medicine), Airwheel Ukraine (innovative
vehicle), BorodaBar (Barber-shop), The Burger (food delivery), ZOO.COM.UA
(zoo goods delivery)

Digital Coordinator, Optimum Media OMD Group, 05/2011 - 11/2012
- Omni-channel and Social Media communicational strategies delivery and
implementation

- Ideating and Supervising the creation of WEB and Facebook Applications,
Websites and Gami cated-web pages by designers, copywriters and
developers

- Coordination of team of Designers, Copywriters, SMM managers and
Developers

- Establishing the cross-functional collaboration between Content,
Developers and Media department

- Supervision of Performance of Facebook and Instagram Ads, Analytics and
Reporting

- «Listening» to the Internet and reputational management

- Localization of International Digital Marketing Strategies

- Preparation and Presentation of Ideas to Clients

- Client Service, Accounting, Consulting and Education

- Public Speaking

Clients: McDonalds, Canon, Nissan, Renault , Citroen, BYD, MARS Inc. (Pet -
Whiskas, Sheba, Pedigree, Chewing - Orbit, Orbit Fruittini, Eclipse, Skittles),
Sun InBev (Stella Artois, Chernihivske).

SMM Head, COXO Digital Agency; Kyiv. 03/2010-05/2011
- Creating and implementation of Social Media strategies

- Working with Graphical Department

- Community Management
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- Project Management

- Analytics and reports

Clients: Nissan Russia, Samsung, Tuborg Ukraine, Tuborg Russia, Sony
Pictures Russia, Nemiroff.

Content Seeder and Moderation Manager, Tzi r Digital Agency, Kyiv;
03/2009-05/2010
Responsibilities: community management; Blogs/Communities/Forums
seeding; reputational management, reporting.

Clients: AXE, Rexona, Surgery Clinics, Zynerit

EDUCATION:
Kyiv National Taras Shevchenko University, the Institute of International
Affairs, Master of International Business (specialization - Marketing) - Kyiv,
2006-2012.

SKILLS AND KNOWLEDGE:
Soft Skills:

leadership, communication, creativity and initiative, agility, team work,
decision-maker, openness to criticism, adaptability, willingness to learn, good
at sales, problem-solving, analytical thinking and innovation-oriented,
business-oriented

Hard Skills:

Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Google Analytics,
Google Ads, Facebook business Suite (Facebook and Instagram targeting),
English, Italian, Analytics, SMM, SEO, PPC, Creative Writing, Photoshop,
PowerPoint, Strategy Planning, Media Planning, legal documentation support,
P&L, Sales Processes

HOBBIES:
Tailoring and clothes design, Making music, singing, writing poetry, reading,
video editing, playing the piano, hosting theme nights for friends, caring for
my sweet pug, playing PlayStation with friends, attending development
courses, psychology, attending theater, opera , concerts, traveling, swimming,
jogging, cooking, learning new languages.
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