Senior Media Buyer (Google Ads)

Senior Media Buyer — iGaming / Gambling

We are looking for an experienced Senior Media Buyer to join our performance marketing team and take ownership of paid acquisition campaigns in the iGaming/gambling vertical.

We are looking for someone who understands not only how to buy traffic, but how to build profitable campaigns, analyze player quality, identify winning funnels, and scale successful campaigns across GEOs.

Responsibilities

• Launch, manage, optimize, and scale paid advertising campaigns in the iGaming/gambling vertical
• Manage significant advertising budgets with a strong focus on profitability
• Research and test new GEOs, audiences, offers, funnels, creatives, and traffic sources
• Build and continuously improve acquisition funnels from ad impression to registration and FTD
• Analyze campaign performance using CPA, FTD, Reg2Dep, ROAS, ROI, LTV, retention, and other key metrics
• Evaluate traffic and player quality beyond initial conversions
• Develop structured creative testing strategies and identify winning angles, hooks, and formats
• Work closely with designers, developers, affiliate managers, and analytics teams
• Monitor tracking accuracy, attribution, postbacks, and conversion data
• Identify opportunities to scale profitable campaigns while maintaining target KPIs
• Analyze competitors, market trends, and new acquisition opportunities
• Create clear reports and provide actionable insights based on campaign performance
• Support and mentor less experienced media buyers when needed

Requirements

• 3+ years of hands-on media buying experience
• Proven experience in iGaming, gambling, betting, or online casino
• Strong experience with at least one major paid traffic source
• Proven track record of launching and scaling profitable campaigns
• Experience managing substantial advertising budgets
• Strong understanding of gambling acquisition metrics, including:
  • FTD
  • CPA
  • CPL
  • Reg2Dep
  • ROAS / ROI
  • LTV
  • Retention
  • ARPU / player value
• Understanding of CPA, RevShare, and Hybrid business models
• Strong knowledge of tracking, attribution, pixels, postbacks, UTMs, and conversion tracking
• Experience with A/B testing of creatives, landing pages, prelanders, audiences, and offers
• Ability to analyze campaign performance by GEO, placement, creative, device, audience, and funnel
• Strong analytical skills and confidence working with Excel / Google Sheets
• Understanding of advertising policies and restrictions related to gambling
• Ability to make independent decisions based on data and campaign economics
• English sufficient for working with platforms, partners, and international markets

Nice to Have

• Experience launching campaigns across multiple Tier 1, Tier 2, and Tier 3 GEOs
• Experience with multiple traffic sources
• Experience with affiliate networks and direct advertisers
• Experience with tracking platforms and BI/reporting systems
• Experience managing or mentoring other media buyers
• Experience building acquisition processes from scratch

What We Value

We are looking for someone who thinks in terms of profit, scalability, and player quality — not just traffic volume.

You should be comfortable testing aggressively, analyzing results, killing weak campaigns quickly, and scaling winners when the data supports it.