Senior Media Buyer (Google Ads)

Senior Media Buyer

We are looking for an experienced Senior Media Buyer to join our performance marketing team and take ownership of paid acquisition campaigns in the iGaming/gambling vertical.

We are looking for someone who understands not only how to buy traffic, but how to build profitable campaigns, analyze player quality, identify winning funnels, and scale successful campaigns across GEOs.

Responsibilities

• Launch, optimize, and scale profitable campaigns while hitting target KPIs
• Test new GEOs, audiences, offers, funnels, creatives, and traffic sources
• Build acquisition funnels from ad impression to registration and FTD
• Analyze performance via CPA, FTD, Reg2Dep, ROAS/ROI, LTV, and retention
• Assess traffic and player quality beyond initial conversions
• Monitor tracking accuracy, attribution, and postbacks
• Analyze competitors and market trends; deliver reports with actionable insights

Requirements

• 3+ years of hands-on media buying, with Google Ads experience
• Track record of launching and scaling profitable campaigns on substantial budgets
• Understanding of CPA, RevShare, and Hybrid models
• Solid knowledge of tracking, attribution, pixels, postbacks, and UTMs
• Experience A/B testing creatives, landers, prelanders, audiences, and offers
• Strong analytical skills and confidence in Excel/Google Sheets
• Intermediate or higher English level

Nice to Have

• Experience launching campaigns across multiple Tier 1, Tier 2, and Tier 3 GEOs
• Сommand of gambling metrics: FTD, CPA, CPL, Reg2Dep, ROAS/ROI, LTV, retention, ARPU
• Awareness of gambling ad policies and restrictions

What We Value

We are looking for someone who thinks in terms of profit, scalability, and player quality — not just traffic volume.

You should be comfortable testing aggressively, analyzing results, killing weak campaigns quickly, and scaling winners when the data supports it.

We offer

• 20 working days of paid vacation + days off for public holidays, 7 working days of paid sick leave;
• Remote work or work from the Lviv office;
• Work at an international company with high-tech software products;
• Informal and friendly atmosphere;
• Competitive compensation + bonus;
• Opportunity for professional growth;
• Cool corporate events, team buildings;
• Attention to every employee.

Working hours: 9:00 — 18:00

Working Days: Monday-Friday