Olena

Olena Kovalchuk | Marketing (Growth) Operations Manager
● Phone: [open contact info](look above in the "contact info" section) (Viber, WhatsApp)
● Email: [open contact info](look above in the "contact info" section)
● Telegram
● LinkedIn: [open contact info](look above in the "contact info" section)
● Location: Kraków, Poland (Remote / Full-time)

SUMMARY

Operations Lead & Marketing Project Coordinator with 5+ years of experience in
iGaming. Expert in project coordination, task prioritization, and data-driven process
optimization. Experienced in managing cross-functional workflows, launching research
projects from scratch, and participating in internal CRM roadmapping.

WORK EXPERIENCE

Career Break | 05.2025 – 07.2026

● Focused on People Analytics, AgileBrain diagnostic methodology, and team
motivation frameworks to optimize team productivity.

WINWIN MEDIA AGENCY | iGaming | NDA

Operations Lead / Marketing Project Coordinator

03.2020 – 04.2025

● Managed a remote team of 40+ specialists and formed cross-functional
teams: structured KPIs, technical requirements (TZ), instructions, Workflows,
flow-charts, reporting, and analytics.
● Initiated and moderated alignment meetings with regional/Media Buying
teams to define tasks for finding potential partners in Tier 1-2-3 markets,
achieving a 1:20 lead-to-deal conversion rate.
● Automated managers' manual search workflows by introducing SEO
analytics tools (Ahrefs, Similarweb, Semrush), primary partner mass mailings,
and systematic A/B script testing.
● Participated in the internal CRM system development: designed status
operational logic and created the operational Road Map for affiliate, SEO, and
Media Buying teams.
● Maintained CRM data accuracy and quality control: handled bug tracking,
provided clear technical tasks for administrators, updated system statuses,
prioritized new lead validation, and tested new feature releases.

FREELANCE | E-commerce & Digital Project Coordinator

2017 – 2020

● Managed e-commerce projects, ad budgets, and target performance metrics.
● Prioritized traffic channels and integrated lead validation workflows into CRM
systems.
● Established content requirements, standards, and quality control for Gambling &
Betting verticals.

PROCREDIT BANK

Acting Branch Manager / Operations Manager

2005 – 2017

● Managed daily branch operations, monitored target KPIs, and ensured process
compliance.

EDUCATION & CERTIFICATIONS

● Agile Brain: International Psychological Association (2025-2026).
● Soft Skills Coaching, NLP: Uppro School (2025-2026)
● Transformational Coach: AAHS (2025).
● SEO Mastery (Ahrefs), 2024
● ChatGPT for Marketing, WPE (2023)
● Master of Banking Management, KNEU (2009).

CORE SKILLS & TOOLS

● SEO Analytics: Similarweb, Ahrefs, Semrush, Hunter, SocialBlade,
SensorTower, AI
● CRM & Task Managers: Solo-CRM, YouTrack
● Digital Stack: Google Services, MS Office, Facebook Ads, Telegram, Instagram,
TikTok, iOS & Android APP, Twitter (X), YouTube, LinkedIn

LANGUAGES: Ukrainian — Native | English — Intermediate | Polish — A2+ (studying
B1) | Russian — Fluent