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Work experience

Sales Director

from 11.2017 to now (6 years 6 months)
VB Handel, Київ (import / export (Ukraine, Europe, Asia, CIS))

Specialization: import / export (Ukraine, Europe, Asia, CIS)
Website: www.vb-handel.com
Development and implementation of complex activities to launch and support projects in various fields: equipment, FMCG, raw materials. Development management techniques and distribution administration. Sales planning and control. Elaboration and implementation new services and products. Launching of new products lines and TM. Organizing presentations and trainings for dealers.
Accomplishments:
- Implemented equipment import projects.
- Launched FMCG distribution from scratch

Sales Director

from 01.2016 to 11.2017 (1 year 10 months)
PART Trading GmbH., Киев (Food industry)

Trade and export (FMCG, beer + beverages). Specialization: sales and export from Germany to the countries of Europe, Asia, CIS, Ukraine.
Website: www.part-trading.de

«Private label» project for retailers (factories in Germany). Launch of new brands to the market and efficient management of company products range. Finding new clients in Ukraine. Organizing presentations and trainings for customers. Development and implementation of brand sales strategies for various product groups. Sales and marketing activities annual planning and approval with partners and factories. Systematic analysis of the range efficiency. Competitive environment monitoring. Providing current market information to the remote commercial department. Conducting trainings on sales techniques for partner’s sales teams from the CIS and Asia. Work trips in Europe for professional development.
Accomplishments:
- Implemented "Private label" projects in Ukrainian leading national chains.
- Increased Export of goods by 30%.
- Conducted authoring trainings for distributor’s trade teams in Germany and interactively in Vietnam.

Sales and Marketing Director

from 09.2008 to 01.2016 (7 years 4 months)
HAME Uk Trade (Czech Republic)., Киев (FMCG + Baby food)

Branch of European manufacturer Hamé s.r.o. (FMCG + Baby food). 8 plants in Europe and CIS.
Website: www.hame.cz
Implementation of the sales and marketing strategy in Ukraine, department leading, responsibility for the KPI and cooperation with the remote office in Czech.
Development and management of the company distribution channels in Ukraine.
Combining functions of the Sales Director and Marketing.
Elaboration and implementation of the brand sales strategy in different product groups at all execution levels. Short and long-term strategic decision making, elaboration of marketing and sales policies; sales planning for all levels of distributors and clients.
Responsibility for departmental profit/loss analysis and control.
Development and management of the marketing budget and price policy. Budgeting and expenditure control of all marketing activities. Advertising concept development for various brands.
Market analysis and forecasting, evaluation and monitoring of competitors.
Systematic segment analysis of sales department effectiveness (Distributor, Managers, Territories), implementation of trade promotion programs to increase business results.
Analysis of range efficiency. Calculation of new products launching costs and launching of new brands.
Full cycle development and launching of new trademarks from scratch (European and Ukrainian manufacturers). Implementation of "Private label" projects for retailers.
Formation and structuring of the trade department. Managing local and remote teams, setting goals and controlling the performance. Organization training systems, Skype conferences and coaching.
Preparing and conducting annual press trips and trainings for partners and distributors in Europe (groups of 20-30 people).
Business trips in Europe and CIS for professional development.

Accomplishments:
- Created efficient distribution system and fulfilled company's plans during all 7 years (despite economic crises of 2009 and 2014).
- Launched 7 new product groups and 2 brands.
- Reached Market shares in different groups on level 30 - 60%.
- Increased total sales volume over 100% and for some groups >500%.
- Achieved the first place on the market among brands of baby food due to exclusive marketing programs implementation in 2010-2014.

Education

National Transport University – Kyiv, Ukraine.

Economics department, Master’s degree in Economic. Specialty: Organizational management in the production sphere. Diploma with honors., Киев
Higher, from 1996 to 2001 (4 years 7 months)

Additional education and certificates

Training. Increased the volume of production of own products 3 times

2014

Training. Methodology of Adizes

2013

Training. Time management. Delegation of authority

2010

Training. Sales management and effective negotiations.

2008

English School "English Prime"

2016

Additional information

Summary of Qualifications:
15 years of business management experience as a Sales Director and Marketing Director.
More than 7 years of unique experience in international company branch, including the experience of launching new products and brands, PL projects implementation. Experienced in direct and distribution sales.


Languages: English – advanced level
French – elementary level
Ukrainian and Russian- nature level
Computer skills: Experienced user
Driving License: Driving license category B

Valid German multi-visa

References are available on request