Contact information

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Work experience

E-commerce specialist/ Copywriter

from 03.2016 to now (8 years 1 month)
Food industry

1.Copy-edit and proofread content for a company website as well as for emails, push-notifications, landing pages and other related promo materials.
2.Write informative and easy-to-read product descriptions in line with brand voice and tone.
3.Create unique, engaging, and SEO-driven content for the website and landing pages.
4.Create and upload on the website product images and banners.
5.Create copy for search, remarketing and contextual ads companies.
6.Cooperate with e-commerce teammates from UA and EU markets to launch product campaigns.
7.Collaborate with global IT team (EU and US) as a QA tester and a technical writer from UA market.
8.Cooperate with Marketing and Sales teams to drive sales online (lead activations and promotions on the website).
9.Measure and report on the performance of product campaigns.
10.Measure and report on the performance of blog articles.

Marketing Copywriter

from 09.2013 to 03.2016 (2 years 6 months)
Avon Cosmetics Ukraine, Київ (Food industry)

1.Create persuasive copy for product brochures in line with the global brand strategy.
2.Collaborated with designers (CE and EE markets) and campaign planners to create engaging and informative content that matches to visuals and promotions.
3.Adopt global creative for UA market.
4.Act as an in-house content expert in Marketing department projects.
5.Proofread internal communications for other departments and advise stakeholders in content best practice.

Education

Taras Shevchenko National University of Kyiv

Modern Ukrainian Language and Literature, and English Language (MA), Київ
Higher, from 2007 to 2013 (5 years 9 months)

Knowledge and skills

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Russian — fluent
• French — beginner

Additional information

Copywriter with 5-year experience in B2C content writing. Create and manage copy for both print and online channels - product brochure, website, company blog, email, social media, search and contextual ads. Able to work with in-house and remote teams under strict deadlines.

Areas of expertise:
•Marketing and e-commerce copywriter
•Concise, attentive to the details editor
•SEO experience
•Understanding of web design
•QA tester experience
•Understanding of release and deployment process
•Knowledge of content delivery platforms
•Knowledge of HTML&CSS, Photoshop, Adwords, and Omniture