Богдан

Borisenko Bogdan

Date of birth
6th August 1974

Region:
Kharkiv

Relocation:

Phone number
[open contact info](look above in the "contact info" section)

E-mail:
[open contact info](look above in the "contact info" section)

Married, 2 children

Head of Sales

Key information


Sales management experience over 20 years. Skill in the recruitment and team-building of sales departments, implementation of motivation system. Development and implementation of trade marketing activities. Drawing up and monitoring the fulfilment of employee work standards.

Work experience


Development director
May 2017 – nowadays
LLC «Ordo», FMCG
Territory Kharkiv Oblast, Kharkiv
•negotiations with major clients;
•involvement of new counterparties;
•price formation for all distribution channels (wholesale-retail-online), price analysis, formulation;
•price coordination, monitoring of price changes in sales channels;
•range expansion, introduction of new positions in the matrix of major clients;
•development of bonus schemes and special offers for clients and major clients;
•holding meetings and trainings;
•monitoring of accounts receivable;
•preparation of monitoring programs to promote sells-off of warehouse stocks;
•competitor monitoring;
•preparation of a strategy for entering market segments and maintaining positions;
•analysis of the implementation of plans, making forecasts and implementation of scenarios

Achievements:
•creation of the company’s sales department work system from scratch;
•providing representation in the entrusted territory;
•development and implementation of a motivation system and trade marketing activities;
• involvement of major clients and their start of work

Sales director
December 2007 - March 2017
PrJSC «Hercules», FMCG
formulation and monitoring implementation of sales plans;
organizing the implementation of sales plans;
formation of strategic and tactical plans for the sales market development;
ensuring the fulfillment of sales plans;
management of a sales department consisting of sales representatives, supervisors and branch managers;
training and development of sales staff;
negotiations with clients (regional, national networks);
work with suppliers (implementation of the procurement plan, control of the absence of out-of-stock in warehouses;
control over turnovers of stock balances in warehouses and their timing;
control over returns of accounts receivable;
control over financial indicators and profitability (margin, retro-bonus, salary fund);
team planning and organization of work;
monitoring the implementation of assigned tasks;
recruitment, introduction, training and motivation of sales personnel;
using the potential of the entrusted territory through the team;
analysis

Achievements:
•creation of a sales department of 20 people from scratch;
•increase in the sales volume of the existing customer base;
•increase in the representation of goods in the territory from 25% to 72%

Regional sales manager for Eastern Ukraine
December 1999 - March 2006
Pepsi, Wimm Bill Dann, KDF, FMCG

• formation of implementation plans to activate clients;
•expansion of the client base (development of systematic work
•increase in sales volumes;
•expansion of the quantitative representation of commercial equipment;
•giving presentations, preparing commercial offers and signing contracts;
•negotiations with DM (decision makers);
•implementation of national and territorial marketing activities;
•control over the client’s compliance with terms of a contract and additional agreements;
•setting tasks for sales teams;
•market analysis, monitoring of market trends;
•introduction of new performance standards;
•optimization of accounts receivable indicators;
•organizing and giving educational trainings for trading teams

Achievements:
•double increase in the total gross volume of goods bought by activated clients;
•increase in the common real ACB;
•successful negotiations with a number of major clients with the subsequent conclusion of contracts;
• involvement and work of new distributors

Education


Kharkiv National University of Urban Economy, graduation in 1998 (Management)

Language skills


Intermediate English

Additional information


sociable, responsible, purposeful
I have a car
driver’s license (cat. B)
PC: qualified user, experience with 1C