Contact information

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Work experience

Amazon PPC Specialist

from 07.2022 to now (3 years 11 months)
Bfarm, Дистанційно (Роздрібна торгівля)

Amazon Ads management.
Creating and Optimisation Ads Campaigns.
Formation of tasks for photo and SEO departments
Working with variations
Checking and improving conversions.

ОА Аmazon Seller

from 05.2021 to 01.2023 (1 year 9 months)
Amazon.com, Дистанційно (Роздрібна торгівля)

Research niche and product
Logistics organisation

Amazon PPC Specialist

from 02.2020 to 10.2021 (1 year 9 months)
Switch Family, Дистанційно (Роздрібна торгівля)

1. Keyword Research: Identify relevant keywords for products to target in ad campaigns. This involves understanding search terms customers use when looking for similar products.

2. Campaign Creation and Optimization: Create ad campaigns based on product categories, keywords, or specific targets. Monitor and optimize these campaigns to improve performance by adjusting bids, targeting, and ad copy.

3. Bid Management: Set and adjust bids for keywords and products to maximize visibility and ensure cost-effectiveness. This includes monitoring and adjusting bids based on performance data.

4. Ad Copy Creation: Write compelling ad copy that attracts potential customers. This includes crafting engaging headlines, clear descriptions, and strong calls-to-action.

5. A/B Testing: Conduct experiments with different ad variations to determine what resonates best with the audience. This might involve testing different images, text, or even different campaign structures.

6. Monitoring and Reporting: Keep a close eye on campaign performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Generate reports to track the effectiveness of advertising efforts.

7. Product Page Optimization: Ensure that product listings are well-optimized for conversions, as PPC campaigns are only effective if the product pages are compelling and user-friendly.

8. Stay Updated with Amazon Algorithms: Amazon frequently updates its advertising platform, so staying informed about these changes is crucial to adapt strategies accordingly.

9. Competitor Analysis: Analyze competitors' advertising strategies to understand market trends, identify opportunities.

Education

Харьковский национальный университет имени В.Н. Каразина

Маркетинг, Харків
Higher, from 2010 to 2015 (5 years)

Additional education and certificates

Создание SEO листинга и его продвижение через Amazon PPC - Илья Прусенко и Вика Ширшова (PPC Boost)

2022

Пошаговый курс по запуску бизнеса на Amazon - Seller Insides

2021

Курс PPC от Александра Нежника (Profit Whales)

2022

Knowledge and skills

• SEO
• Listing Creating and Optimisation
• Setting up ads on Amazon
• Unit economics
• Teamwork
• A/B testing
• Product management
• Product Launching
• Marketing research
• Development of a marketing strategy
• Marketing analysis
• Digital marketing
• Product marketing

Language proficiencies

English — above average

References

Мikhail

Мikhail

Account Manager, AMZ Supply

Disability

3rd degree.
Немає обмежень, Неврологія.

Additional information

Работаю РРС специалистом, но знаю гораздо больше чем РРС. РРС это просто инструмент в большой игре, я его освоил и хочу двигаться дальше, мне интересно развитие и карьерный рост.