Олена

Olena Pshenychna

Contacts: phone: [open contact info](look above in the "contact info" section), e-mail: [open contact info](look above in the "contact info" section)

Experience in Marketing, including development and launch of new products –
10 years.

Ambition – development in Marketing.

Skills:
Experienced PC user (Word, Excel, PowerPoint, 1C 8.0.), experience in working with Nielsen data, basic knowledge of SQL.

Languages: Ukrainian, English - Pre-Intermediate, Polish - Intermediate.

Work Experience:

1. Company – Global Spirits (May 2017 – present, since January 2021 – maternity leave)
Position: Brand-Manager:
Responsibilities:
• development and launch of new products;
• restyling and rebranding of existing brands;
• development of brand development strategy;
• pricing;
• development of sales plans with sales team and control of its implementation;
• development and implementation of mechanics of marketing activities;
• cooperation with manufacturers;
• creation and launch of advertisement campaigns (TV, Radio, external advertisement, Internet, social media)
Achievements:
Restyling of Champagne TM Oreanda, in the result brand won the 1st place in sales rating in retail.
Launch of new products: wines ТМ Villa Mare, Italian Fragolino ТМ Villa Mare, champagne ТМ Shustoff, wine Mikado with innovative corkscrew in cork, sparkling wine ТМ Міkado.

2. Company – Global Spirits (May 2016 – May 2017)
Position: Junior Brand Manager
Responsibilities:
• development of concepts of new products, preparation of technical tasks for designers and development of POSM materials, labelling etc.;
• preparation and performing of presentations;
• administration and fulfillment of corporate website;
• SMM;
• cooperation with think-tanks and bloggers;
• analysis of activities of competitors, monitoring of trends and innovations on the market of points of sales;
• cooperation with media (radio, Internet, TV) – communications, contracting, payments;
• documents flow in 1C
Achievements:
Restyling of vodka Morosha.
Restyling of vodka «Getman».

3. LLC «May Ukraine» (February 2015 – March 2016)
Position: Junior Brand Manager in the Division of Strategic Marketing
Responsibilities:
• development of concepts of new products, preparation of technical tasks for designers and development of POSM materials, labelling etc.;
• preparation and performing of presentations;
• administration and fulfillment of corporate website;
• SMM;
• Market analysis

4. LLC «May Ukraine» (April 2014 – February 2015)
Position: Market Analysis Specialist-Analyst in the Division of Strategic Marketing
Responsibilities:
• market analysis;
• preparation and performing of presentations;
• focus-groups;
• work with Nielsen

5. LLC «Auchan Ukraine Hypermarket» (August 2012 – April 2014)
Position: Junior Specialist of Marketing Division
Responsibilities:
• market analysis;
• preparation and performing of presentations;

6. LLC «Auchan Ukraine Hypermarket» (March 2011 – July 2012)
Position: Computer Pperator

Education:
2008– 2014
National Transport University
Mater of Economy of enterprises

2005 - 2009
International Medical College
Faculty of Nursing