OSF Digital

Вакансія від 8 липня 2020

PPC Specialist

OSF Digital
IT; 50–250 співробітників


Повна зайнятість, дистанційна робота. Досвід роботи від 2 років.

Опис вакансії

If you live and breathe all things paid media, we want to talk to you.

We are looking for a PPC Specialist to develop, implement, track and optimize our paid media strategies. This person will be responsible for the development, launch and analysis of a high volume of paid media campaigns. The ideal candidate has demonstrated experience with a minimum of 3 years' experience in B2B digital marketing, and can quickly understand, manage, and support initiatives that will contribute to the goals and success of our campaigns. This is a global and highly collaborative role and you will be a part of the global Corporate & Branding team.

As a PPC Specialist, you WILL:

  • Manage, review, and perform daily responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for our global campaigns.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the company’s goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to business goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communicate with the team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet campaign goals.

To become our PPC Specialist, you need to be:

  • Someone with a minimum of 3 years' experience in Search Engine Marketing (SEM) and Paid Search (PPC), working on B2B campaigns.
  • Proficient in spoken and written English (at least Upper-intermediate (B2) level and your CV in English is a must).
  • Experienced with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experienced in working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
  • Highly knowledgeable in a variety of digital tools including Google Analytics, Hotjar, Optimizely, WordPress, and SEMrush among others
  • Proficient in managing moderate to large scale PPC campaigns in a variety of different business verticals.
  • Preferably certified on AdWords / Bing.
  • Experienced in optimizing landing pages along with performing A/B and multivariate experiments
  • Someone with significant experience in global and local paid media strategies.

What do we have to offer:

  • International working environment.
  • Clearly defined career path.
  • Technical certifications .
  • Periodic evaluations and salaries raises in accordance with performance.
  • Private medical insurance.
  • Team building activities in Ukraine and abroad.
  • Flexible schedules.
  • Continuous learning programs.

Only shortlisted candidates who’s CV matches our criteria will be contacted. Good luck!

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