Marketing manager

About the Company

Almco Plumbing is one of the fastest-growing plumbing companies in California, specializing in epoxy pipe lining and trenchless sewer repair. Operating since 2001 and under Ukrainian ownership since 2019, we focus on innovation, growth, and a high-quality customer experience on the U.S. market.

Position Purpose

We are looking for a strategic Marketing Manager, not a narrow specialist. This role is responsible for building and managing a full marketing system, including performance marketing, SEO, brand development, budget management, analytical reporting, and team coordination.

Key Responsibilities

Marketing Strategy & Planning

• Develop 3−6-12 month marketing strategy and marketing plans.

• Build media plans, performance plans, forecasts and monthly priorities.

• Conduct market analysis, competitor analysis, and customer segmentation.

Team & Vendor Management

• Manage and control internal and external specialists:

  SEO, Meta Ads, Google Ads, Web Developers, Designers, Videographers, SMM & PR.

• Select and hire specialists/vendors when needed (recruiting & vendor management).

• Assign tasks, set KPIs, control timelines and performance.

Budgeting & Performance Analytics

• Create monthly/quarterly marketing budgets.

• Optimize advertising costs and improve CPL, CAC and ROAS.

• Track and justify marketing spend using metrics and dashboards.

• Develop weekly & monthly dashboards for business owner (Google Data Studio / BI tools).

Performance & Lead Generation

• Manage and optimize Google Ads, META Ads, GMB, Yelp, YouTube.

• Control lead quality: amount, booking rate, revenue range, closing rate.

• Improve conversions throughout the sales funnel (Lead → Appointment → Sale).

SEO & Content

• Manage SEO work: on-page, off-page, Local SEO (San Diego & Los Angeles).

• Coordinate content creation for web, social, YouTube and local listings.

• Improve company visibility and brand credibility on the U.S. market.

Reporting & Communication

• Provide weekly reports on marketing campaigns and ROI.

• Maintain a unified report tracking all channels, analytics and KPIs.

• Communicate with Sales and Operations teams to align business goals.

Compliance & Industry Standards

• Ensure all marketing complies with U.S. advertising and data regulations.

Required Performance Indicators

Candidates must understand and be able to work with metrics such as:

• CPL (Cost per Lead)

• CAC (Customer Acquisition Cost)

• ROAS (Return on Ad Spend)

• LTV (Lifetime Value)

• CTR / CPC / CPM

• Lead-to-Appointment & Lead-to-Sale conversion rates

• SEO keyword rankings

• GMB/Yelp lead volume & reviews

Minimum Requirements

• Higher education in Marketing, Business or related field.

• 2+ years experience in internet/performance marketing with budgets 20,000−30,000 USD/month.

• English level: Upper Intermediate (for communication with U.S. specialists).

• Proven experience managing advertising campaigns (Google Ads, Meta, GMB, Yelp).

• Experience with SEO, Google Analytics, Google Data Studio (Looker), CRM.

• Experience in team or vendor management (mandatory!).

• Strong analytical and reporting skills.

• Case studies or achievements confirming past results.

We Will Not Consider Candidates Who:

• Worked only as SMM or content manager without analytics.

• Only launched ads without strategy, budgeting or reporting.

• Do not understand CPL, CAC, ROAS or cannot interpret data.

• Cannot manage or recruit specialists/vendors.

• Cannot provide portfolio, cases or examples of past performance.

Company Goals for This Role

Examples of performance goals (orientation only):

• Top SEO rankings for key queries in San Diego.

• 40+ leads/month from GMB in San Diego, 10+ in Los Angeles.

• Reduce lead costs (Google Ads, Yelp, Google Guarantee) by 10−15%.

• Generate 15−20 quality leads/month from Meta.

• Monitor, optimize and scale advertising channels with positive ROI.

What We Offer

• Competitive salary + performance bonuses.

• Work with the U.S. market and English-speaking vendors.

• Flexible schedule and remote work.

• Growth-oriented corporate culture.

• Opportunity for professional development and career growth.

How to Apply

If you are interested and meet the required qualifications, please send your resume and also please provide your up-to-date contact information, including phone number, email address, and preferred communication method. Our HR team will contact you for an online interview.

More about the company:https://almcoplumbing.com/