Marketing Outreach Specialist

We’re looking for a hands-on Upwork Outreach Specialist who knows how to turn bids into conversations and conversations into sales calls. No spam, no templates — only thoughtful, value-driven outreach.

Role Mission — to generate a steady flow of qualified leads from Upwork by actively bidding on relevant projects, writing personalized proposals, and engaging potential clients in direct conversations — all the way to the first sales call / negotiation stage.

Key Responsibilities

• Work hands-on with Upwork:
  • Identify and analyze relevant job postings
  • Write highly personalized bid proposals
  • Communicate with clients via Upwork messages
• Conduct direct outreach to potential clients (Upwork, LinkedIn)
• Adapt messaging based on client needs, industries, and budgets
• Manage follow-ups and maintain conversations until handoff to founder
• Track leads, statuses, and results in Google Sheets
• Analyze performance metrics:
  • Bid → reply rate
  • Reply → call conversion
  • Call → deal (in collaboration with sales)

Success Metrics (KPIs)

• Number of high-quality bids submitted per week
• Reply rate on proposals
• Number of booked calls
• Lead quality (budget fit, relevance, decision-makers)

Ideal Candidate Profile

• 6+ months of experience with Upwork bidding, outreach, or lead generation
• Strong ability to write value-driven, non-template proposals
• Ability to quickly understand client pain points from descriptions
• Written English at B2+ level
• High attention to detail, independence, and structured approach

What We Offer

• Flexible working hours and remote work option
• A collaborative and innovative work environment
• Professional growth and development opportunities
• Opportunity to work on an exciting and impactful project
• Modern office in Kyiv
• Corporate English lessons

📩 Send us your CV — let’s build something great together!