SEO specialist

Title: SEO Specialist (Mid-Senior) — Content & Programmatic SEO (US market) Location: Remote (Ukraine) Type: Full-time preferred (or 0.75 FTE), long-term Compensation: ~$800/month base (your budget) + paid test task

About Drivio

Drivio is a driver education product (DMV / permit / CDL prep). We grow primarily through SEO content: state pages, guides, road signs encyclopedia, practice-test landing pages, and conversion flows to app installs/subscriptions.

What you’ll do

Strategy & planning

• Build and maintain a weekly SEO plan tied to traffic + conversions (installs/trials/subscriptions).
• Keyword research for US DMV / CDL intent, clustering, and content roadmap.

Content SEO (core)

• Create clear content briefs for our SEO writer (structure, headings, search intent, FAQs, internal links, entities).
• Improve existing pages: on-page optimization, CTR improvements, internal linking, cannibalization fixes.
• Coordinate with designers for SEO images where needed (briefs + naming/alt/captions).

Technical SEO (practical, not «enterprise»)

• Run technical audits (indexing, crawl, duplicates, redirects, canonicals, sitemap/robots, pagination).
• Improve Core Web Vitals basics with dev (prioritized list, not theory).

Authority & links

• Own a simple link acquisition plan (partnerships, outreach, directories, guest posts where appropriate).
• Track link quality and avoid risky tactics.

Analytics & reporting

• Weekly reporting in GSC/GA4: pages indexed, impressions, CTR, rankings, organic sessions, conversions.
• Turn data into actions (what we change next week).

Tools you should be comfortable with

• Google Search Console, GA4
• Ahrefs / Semrush (any one is fine) Screaming Frog (or similar crawler)

Requirements (what we actually need)

• 3+ years SEO experience (product or agency), ideally content-heavy SEO.
• Proven cases: grew organic traffic on content sites OR improved conversions from organic.
• Strong English reading/writing for US SERP research (B1+ is usually enough).
• Able to work with writers/designers and give actionable briefs.

Nice to have

• Experience with programmatic SEO / templated pages
• Basic HTML understanding (titles, canonicals, schema, internal linking)
• App marketing awareness (organic → install → subscription funnel)

Hiring process

1. Screen: ask for 2−3 case studies + what exactly they did.
2. Short interview (30 min): walk through one case; ask how they’d grow «California DMV permit test guide» page.
3. Paid test task (3−5 hours):
   • Mini audit of our site (or a staging export)+
   • Strategy Roadmap
   • 1 content brief for a new page (keyword cluster + outline + internal links + FAQ ideas)
4. 2-week trial with weekly deliverables (roadmap + 4−6 briefs + top fixes list).