Media Buyer (UAC)

Responsibilities: • Launch, manage, and scale Google UAC campaigns for gambling/betting offers • Perform market & competitor research (apps, creatives, GEOs, funnels) • Select and validate GEOs, offers, and KPIs • Work with black-hat / grey-hat app setups (WebView, cloaked flows, funnels) • Define and test creative angles & USPs • Analyze performance metrics: CPI, CPA, ROAS, retention • Optimize campaigns based on data and hypotheses • Collaborate with designers, developers, and tracking specialists • Control budgets and ensure profitability • Prepare reports and insights for scaling decisions

Requirements: • Proven experience with Google UAC (mandatory) • Experience in gambling / betting / casino vertical • Strong understanding of black-hat traffic methods • Ability to work with WebView / PWA / wrapper apps • Experience with tracking systems and postbacks • Solid knowledge of KPIs, funnels, and attribution • Ability to independently manage campaigns end-to-end • Data-driven mindset and strong analytical skills

• Analytical and performance-driven
• Adaptable to fast-paced environments
• Proactive problem-solver
• Effective cross-team communicator
• Ability to test hypotheses quickly and iterate fast

Will be a plus:

• Experience in complex verticals (gambling/Forex/Nutra/Dating)