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Media Buyer (UAC)

  • 200 000 грн, Вища за середню Fix part + Bonuses
  • NDI2 Group

      Маркетинг, реклама, PR; 50–250 співробітників
    • Дистанційна робота
    • Повна зайнятість, неповна зайнятість. Досвід роботи від 2 років.
    • Responsibility
    • Marketing
    • Design
    • Budget planning
    • Analytical thinking
    • Reporting
    • CPA analysis
    • Marketing research
    • Progressive Web App
    • UAC
    • media buying
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    Опис вакансії

    Responsibilities: • Launch, manage, and scale Google UAC campaigns for gambling/betting offers • Perform market & competitor research (apps, creatives, GEOs, funnels) • Select and validate GEOs, offers, and KPIs • Work with black-hat / grey-hat app setups (WebView, cloaked flows, funnels) • Define and test creative angles & USPs • Analyze performance metrics: CPI, CPA, ROAS, retention • Optimize campaigns based on data and hypotheses • Collaborate with designers, developers, and tracking specialists • Control budgets and ensure profitability • Prepare reports and insights for scaling decisions

    Requirements: • Proven experience with Google UAC (mandatory) • Experience in gambling / betting / casino vertical • Strong understanding of black-hat traffic methods • Ability to work with WebView / PWA / wrapper apps • Experience with tracking systems and postbacks • Solid knowledge of KPIs, funnels, and attribution • Ability to independently manage campaigns end-to-end • Data-driven mindset and strong analytical skills

    • Analytical and performance-driven
    • Adaptable to fast-paced environments
    • Proactive problem-solver
    • Effective cross-team communicator
    • Ability to test hypotheses quickly and iterate fast

    Will be a plus:

    • Experience in complex verticals (gambling/Forex/Nutra/Dating)

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