Brand, Content Manager (B2B)

About the Company

We are a small AdTech company with 3 years of experience, working with research agencies and advertisers from the mid-market and enterprise segments in the EU and the US.

Role Overview

We are looking for a Brand & Content Manager with at least 2 years of commercial experience who will be responsible for the company’s positioning, messaging, and brand communications.

You will take ownership of brand communications and the company’s visual identity, build a system and structure that elevates the brand and supports sales and business growth.

You will work directly with the founder: proposing ideas and solutions, aligning on direction, independently executing initiatives, and growing together with the company.

Key Responsibilities

Brand & Positioning

• Own and develop the company’s positioning and key messages.
• Review, update, and maintain the Brand Book (tone of voice, visual identity, communication principles) and AI Agents helping with communication.
• Ensure brand and messaging consistency across all touchpoints:
  • LinkedIn (company page and founders' profiles)
  • Sales materials
  • Website / landing pages
  • Platform copy (in collaboration with the product team)

Content & Communications

• Plan and manage a content calendar:
  • LinkedIn: 2−4 posts per month
  • Newsletter: once per quarter
  • Case studies — when relevant cases are available
• Create content, submit it for review, incorporate feedback, and publish after approval.

Design & Visuals

• Create and maintain templates for:
  • Sales decks
  • One-pagers
  • Case studies
• Create basic visual assets using Figma, Canva, or AI tools.
• Act as a brand gatekeeper, ensuring the quality of both copy and visuals.

What Success Looks Like in the First 3−6 Months

• An updated and well-structured Brand Book
• Clear and consistent positioning and messaging
• Ready-to-use templates for sales and marketing materials
• Regular, high-quality LinkedIn publications following an agreed schedule

Requirements

• Strong understanding of B2B marketing (B2B ≠ B2C — this is critically important).
• Confident written English (B1-B2+). All documentation and communication are conducted in English.
• Ability to work with AI agents: creating and refining prompts that help produce engaging, fact-rich content in our tone of voice.
• Experience with Notion, Figma/Canva, Excel, PowerPoint (or equivalents).
• Ability to work autonomously while closely collaborating with the founder.
• Responsible attitude toward new challenges — «I don’t know yet, but I’ll figure it out.»
• Willingness to register as a private entrepreneur (FOP, Group 2−3).
• Reliable electricity supply and internet connection.

Nice to Have

• Experience with AI image-generation tools (Nanobanana, Midjourney).
• Experience working with EU and/or US markets.
• Background in marketing for SaaS or AdTech.
• Experience with startups or building a brand from scratch.

Terms

• Format: part-time, no fixed schedule, but availability of at least 16 hours per week (between 9:00 and 21:00).
• Compensation: base rate + quarterly bonus.
• Fully remote work.

Additional Benefits

• Salary paid in EUR.
• Participation in and exposure to strategic marketing decision-making.
• Hands-on experience building a brand from the ground up.
• Opportunity for professional growth and development together with the brand.
• Close collaboration with the founder and a deep understanding of business priorities.

Recruitment Process

To help us review applications faster and more effectively, we ask you to answer a short questionnaire (7 questions, ~10 minutes) and submit it together with your CV:

https://forms.gle/UvFY86H8m4g5UTE99

Next Steps

1. Introductory call with several selected candidates
2. Collaboration offer to the selected candidate