Product Marketing Manager (B2B)

Proxy-Seller is a proxy infrastructure company transitioning to Enterprise B2B. We serve hundreds of thousands of users and are building a dedicated motion for mid-market and enterprise accounts ($1K-$10K+ MRR).

We’re looking for a Product Marketing Manager to own positioning, messaging, and go-to-market for B2B. You’ll translate technical proxy infrastructure into value propositions for data engineers, DevOps, and technical decision-makers.

The Role

• Focus: B2B Enterprise positioning and GTM
• Target verticals: SEO/SERP, E-commerce pricing, Ad Verification, Threat Intelligence, AI/LLM data
• Product portfolio: Residential, Datacenter, ISP, Mobile proxies + API
• Sales model: PLG (self-serve) + sales-assisted for Enterprise
• Competitors: Bright Data, Oxylabs, Smartproxy, IPRoyal
• Reports to: CMO | Works with: Sales, Product, Content, SDR

Requirements

• 4+ years in product marketing, B2B SaaS/tech required
• Proven experience creating positioning frameworks and messaging houses
• Track record of building sales enablement: battlecards, one-pagers, pitch decks
• Strong competitive intelligence skills: win/loss analysis, market mapping
• Experience with enterprise sales cycles and multi-stakeholder buying process
• Ability to translate technical features into business value for different personas
• Customer research experience: interviews, surveys, ICP development
• English: Upper-Intermediate+ (content, documentation, global team communication)
• Comfortable with AI tools for research, content, workflow optimization

Nice to Have

• Experience in proxy/data infrastructure/API/scraping/cybersecurity
• ABM (Account-Based Marketing) experience
• Technical product marketing background (APIs, developer tools, infrastructure)
• Experience launching in US or APAC markets
• Direct experience with Enterprise clients ($10K+ ACV)

Responsibilities

• Own B2B positioning and messaging framework — develop, document, iterate
• Create sales enablement materials: battlecards, one-pagers, case studies, pitch decks, objection handling
• Lead competitive intelligence: track competitors, conduct win/loss analysis, update battlecards
• Plan and execute go-to-market for new products, features, vertical expansions
• Conduct customer research: interviews, surveys, ICP refinement, persona development
• Partner with Sales/SDR to improve conversion through better messaging
• Collaborate with Content on thought leadership and demand gen
• Define and track PMM metrics: content usage, win rate impact, sales cycle

What We Offer

• Full-time remote, flexible schedule
• Key role in shaping company’s B2B positioning — high visibility, direct impact
• Work directly with CMO, Sales leadership, Product
• Education budget (courses, certifications, corporate English)
• PTO: 14 vacation days + 5 days off + 7 sick days + public holidays
• Equipment provided after probation

*We usually review applications within 3−5 business days We share feedback if we’re able to move forward together. If this role isn’t the right match for now, we’ll keep your resume in our database and gladly reach out when a suitable opportunity comes up If you like continuous growth and complicated challenges then Proxy-Seller is the way to go! Looking forward to your application