Email Marketing Specialist (Klaviyo)

Email Marketing Specialist (Klaviyo)

Type: Full-Time, Long-Term Location: Remote Industry: eCommerce / DTC Agency Salary: $2000-$3500 (based on your experience)

The Role

We’re looking for a high-performance Email Marketing Specialist who understands both the technical engine and the commercial logic behind revenue-driving email.

You won’t be «sending campaigns.» You’ll be owning retention systems across multiple eCommerce brands, flows, segmentation, deliverability, performance, and iteration.

This is a full-time, long-term role for someone who thrives in agency pace, values precision over creativity-for-show, and wants to grow inside a serious operation and not bounce between freelance gigs.

What You’ll Own

Campaign & Flow Execution

• Build, manage, and optimise campaigns inside Klaviyo
• Own all core revenue flows:
  • Welcome
  • Abandoned Browse
  • Abandoned Cart
  • Post-Purchase
  • Winback / Re-Engagement
• QA everything before it goes live (logic, links, segmentation, rendering, tracking)

Performance & Optimisation

• Track performance across revenue, engagement, and deliverability metrics
• Identify underperforming flows and campaigns — and fix them Run A/B tests on:
  • Subject lines
  • Offers
  • Send timing
  • Flow logic
  • Segmentation rules

Systems & Standards

• Maintain clean segmentation and list hygiene
• Protect sender reputation and deliverability
• Follow internal SOPs and improve them when they’re slow or unclear
• Keep client accounts structured, documented, and scalable

Team Collaboration

• Work with:
  • Copywriters (briefing, feedback, performance insights)
  • Designers (layout, UX, mobile optimisation)
  • Project Managers (timelines, delivery, priorities)
• Flag risks early and before clients or leadership feel them

What «Good» Looks Like in 90 Days

• You independently manage 8+ active client accounts
• Core flows across your accounts are clean, documented, and optimised
• Performance reports actually drive decisions — not just numbers on a dashboard
• PMs don’t chase you for updates, you’re ahead of the schedule
• Fewer mistakes, faster launches, better retention

Must-Have Requirements

You must have:

• 2+ years hands-on email marketing experience
• Deep Klaviyo expertise (flows, segmentation, deliverability, analytics)
• Agency or multi-client environment experience
• History of managing 8+ clients simultaneously
• Strong understanding of Direct Response and revenue-first email strategy
• Full-time availability (this is not freelance or a side role)
• Availability to work Saturdays when needed
• High attention to detail, you catch what others miss

Nice to Have

• Experience with eCommerce brands doing $3M-$10M+/year
• Understanding of attribution, LTV, and retention metrics
• Basic HTML/CSS for email troubleshooting
• Familiarity with ESP deliverability best practices

Who This Role Is NOT For

This is not for:

• Juniors or «email curious» marketers
• Freelancers juggling multiple clients
• People who need step-by-step supervision
• Anyone uncomfortable with deadlines, standards, and performance reviews

What You Get

• Work inside a high-retention, performance-driven email agency
• Clear growth path toward roles like:
  • Client Success Manager
  • Strategist
  • Team Lead
• Stable workload, long-term role, and real operational structure

Strong culture, not chaos disguised as «startup energy.»

How to Apply

Start your application with this exact phrase:

«I understand performance email.»

Then include:

1. Brief background (brands or agencies you’ve worked with)
2. Your Klaviyo experience level (flows, segmentation, deliverability, reporting)