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PR-спеціаліст

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Role Overview We are seeking a proactive and strategic PR Specialist to design, execute, and continuously refine our public relations strategy. This role will play a critical part in shaping our brand narrative, increasing media visibility, and strengthening our reputation across key audiences. The ideal candidate is both a strong storyteller and a disciplined strategist who can translate business objectives into high-impact PR campaigns.

Key Responsibilities

  • Strategic PR Development
  • Develop and execute a comprehensive PR strategy aligned with company goals and brand positioning Identify key narratives, messaging frameworks, and thought leadership opportunities
  • Support product launches, company announcements, partnerships, and executive visibility
  • Media Relations Build and maintain strong relationships with journalists, editors, and industry influencers
  • Pitch stories, secure media coverage, and manage press inquiries
  • Create and maintain targeted media lists by industry, geography, and topic
  • Content & Messaging Write and edit press releases, media pitches, talking points, FAQs, and bylined articles
  • Ensure consistent messaging across all PR and external communications
  • Collaborate with marketing and leadership to refine brand voice and positioning
  • Campaign Execution & Measurement Plan and manage PR campaigns from concept to execution
  • Track coverage, sentiment, share of voice, and campaign performance
  • Prepare regular PR reports and insights with actionable recommendations
  • Reputation & Issues Management Monitor media coverage and brand mentions
  • Support crisis communications planning and response when needed Help proactively identify and mitigate reputational risks

Qualifications required

  • 3−6+ years of experience in public relations, communications, or related roles
  • Proven track record of securing earned media coverage
  • Excellent writing, editing, and storytelling skills
  • Strong understanding of media landscapes and PR best practices
  • Ability to manage multiple projects and deadlines simultaneously
  • Preferred Experience developing PR strategy for B2B, B2C, or tech-driven organizations
  • Existing media relationships in relevant industries Familiarity with PR tools (e.g., Cision, Muck Rack, Meltwater)
  • Experience supporting executive or thought leadership communications

Skills & Competencies

  • Strategic thinking with strong execution skills
  • Exceptional verbal and written communication
  • Relationship-building and persuasion
  • Data-driven mindset with attention to detail
  • High level of professionalism and discretion
  • What Success Looks Like in This Role
  • Increased high-quality media coverage aligned with strategic priorities
  • Clear, consistent, and compelling brand messaging
  • Strong media relationships that drive long-term visibility
  • PR campaigns that measurably support company growth and reputation

Why Join Us Opportunity to shape and own our PR strategy High visibility role with cross-functional collaboration Room to grow into a senior PR or communications leadership position Competitive compensation and benefits


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