PR-спеціаліст

Role Overview We are seeking a proactive and strategic PR Specialist to design, execute, and continuously refine our public relations strategy. This role will play a critical part in shaping our brand narrative, increasing media visibility, and strengthening our reputation across key audiences. The ideal candidate is both a strong storyteller and a disciplined strategist who can translate business objectives into high-impact PR campaigns.

Key Responsibilities

• Strategic PR Development
• Develop and execute a comprehensive PR strategy aligned with company goals and brand positioning Identify key narratives, messaging frameworks, and thought leadership opportunities
• Support product launches, company announcements, partnerships, and executive visibility
• Media Relations Build and maintain strong relationships with journalists, editors, and industry influencers
• Pitch stories, secure media coverage, and manage press inquiries
• Create and maintain targeted media lists by industry, geography, and topic
• Content & Messaging Write and edit press releases, media pitches, talking points, FAQs, and bylined articles
• Ensure consistent messaging across all PR and external communications
• Collaborate with marketing and leadership to refine brand voice and positioning
• Campaign Execution & Measurement Plan and manage PR campaigns from concept to execution
• Track coverage, sentiment, share of voice, and campaign performance
• Prepare regular PR reports and insights with actionable recommendations
• Reputation & Issues Management Monitor media coverage and brand mentions
• Support crisis communications planning and response when needed Help proactively identify and mitigate reputational risks

Qualifications required

• 3−6+ years of experience in public relations, communications, or related roles
• Proven track record of securing earned media coverage
• Excellent writing, editing, and storytelling skills
• Strong understanding of media landscapes and PR best practices
• Ability to manage multiple projects and deadlines simultaneously
• Preferred Experience developing PR strategy for B2B, B2C, or tech-driven organizations
• Existing media relationships in relevant industries Familiarity with PR tools (e.g., Cision, Muck Rack, Meltwater)
• Experience supporting executive or thought leadership communications

Skills & Competencies

• Strategic thinking with strong execution skills
• Exceptional verbal and written communication
• Relationship-building and persuasion
• Data-driven mindset with attention to detail
• High level of professionalism and discretion
• What Success Looks Like in This Role
• Increased high-quality media coverage aligned with strategic priorities
• Clear, consistent, and compelling brand messaging
• Strong media relationships that drive long-term visibility
• PR campaigns that measurably support company growth and reputation

Why Join Us Opportunity to shape and own our PR strategy High visibility role with cross-functional collaboration Room to grow into a senior PR or communications leadership position Competitive compensation and benefits