Senior Social Media Manager

Вимоги:

Our client, a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking for a talented and experienced Social Media Marketing Manager. Location: Europe\Asia Type: Remote, Full-time Start date: ASAP About project and role:

Headquartered in Silicon Valley, the company boasts a leadership and investor team with former executives from Rakuten and Dropbox. Its flagship product, a VPN service, is a leading solution downloaded more than 100M times a year, ensuring online privacy and anonymity for users by creating a private network from a public internet connection. Its eSIM brand provides seamless global connectivity for travelers and digital nomads. The company is hiring a CRM Manager to join its fast-growing and entrepreneurial team. The company operates fully remotely, with a strong presence in Singapore, Hong Kong, Poland, and Ukraine.

We are seeking a creative and community-focused Social Media Specialist to be the voice of two brands: the VPN product and eSIM service. This role sits at the core of the digital communication, translating brand identity into daily interactions that resonate with company`s audiences.

You’ll be responsible for creating presence, sparking conversation, and cultivating a digital environment where engagement feels natural. The ideal candidate thrives on timeliness, has strong instincts for tone and trends, and understands how to humanize brands through consistent, relatable interactions across platforms.

Responsibilities:

Content Publishing & Platform Management

• Schedule, publish, and monitor daily content across Instagram, X (Twitter), LinkedIn, TikTok, and other relevant platforms for both VPN and eSIM brands Maintain distinct brand voices while ensuring consistent, on-brand presence across all channel
• Develop and manage content calendars aligned with product launches, campaigns, and cultural moments
• Adapt content formats and messaging to each platform’s unique requirements and audience expectations

Community Engagement & Brand Voice

• Engage with followers through timely responses to comments, DMs, and mentions to maintain an active online presence
• Humanize both brands through consistent, relatable interactions that turn static content into two-way communication
• Serve as the brand’s frontline voice, building community ties and strengthening brand recall
• Flag and escalate community feedback, complaints, or potential risks for timely action by internal teams

Trend Monitoring & Content Adaptation

• Monitor social media trends, hashtags, viral formats, and cultural moments to recommend content adaptations
• Identify conversation trends and leverage them to keep our brands relevant and top-of-mind
• Stay current on platform algorithm changes, new features, and emerging content formats
• Recognize opportunities to insert our brands into relevant conversations authentically

Creative Coordination

• Coordinate with designers, writers, and video editors to support asset production
• Brief visual assets that enhance post impact, ensuring alignment with brand guidelines and platform best practices
• Support campaigns with platform-specific storytelling that resonates with privacy-conscious and tech-savvy audiences

Analytics & Reporting

• Track and document key metrics including likes, shares, saves, comments, reach, and follower growth
• Compile regular performance reports to support campaign analysis and strategic decisions
• Use data insights to refine content strategies and improve engagement rates
• Monitor competitor social activity and benchmark our performance against industry standards

Requirements:

Experience & Education

Platform & Technical Skills

Creative & Communication Skills

Personal Attributes

Preferred Qualifications:

• Experience with VPN, cybersecurity, telecom, or eSIM products
• Background in tech, SaaS, or mobile app marketing
• Basic video editing or graphic design skills
• Experience with social listening tools
• Multilingual abilities for international market engagement
• Understanding of privacy regulations and their impact on social media marketing

Why Join:

• Work with the best social media and analytics platforms
• Enjoy the freedom of working from anywhere with flexible scheduling
• Have a real voice in brand campaigns and content direction
• Performance-based acknowledgment for high-impact content and campaigns
• Ongoing learning support through courses and certifications
• Collaborate with marketing, product, and brand teams across the company
• Your work will reach millions of users worldwide across two growing brand

Умови роботи:

Обов’язки: